5 Marketing Challenges in Working from Home and How to Overcome Them
COVID-19 has redirected people’s lifestyles with changes to the traditional office routine. So how do you stay focused on overcoming new problems while maintaining an efficient work schedule?
Marketing in a time like this requires adaptability and control over your time, performance, and productivity. Identifying the challenges facing your brand is the first step to overcoming the obstacles of marketing in these uncertain times. Here are some challenges you may be facing and ways to overcome them.
Engaging consumers – from home
Now more than ever, there is a need for marketers to adapt to the introduced lifestyle of staying inside. It can be challenging to transfer the former marketing techniques that have worked in the past to be as effective now. Classic multimedia trends have seen changes with one of the most impacted sectors being Out-of-Home (OOH) falling 39.0 percent from A$1.3 billion to A$772 million. As individuals stay in the safety of their homes, there has been less exposure for out-of-home advertising with a need to redirect advertising elsewhere.
This is where adaptability plays a huge role. Identifying this multimedia change, marketers must redirect their traditional strategies and focus on where an increase in multimedia has been identified. In 2020 there was an increase of 3.3 percent of internet advertising which marketers can take to their advantage. This is where being able to reshape and remodel your multimedia strategy can be the step needed to get in touch with lost consumers and keep your brand relevant.
Heightened focus on brand perception
With more time on consumers' hands to scroll through the internet and engage with different brands, consumers are paying close attention to the responses and actions of brands. It’s already well known that establishing trust between your brand and your consumers is important, but during a crisis building their trust is crucial with 61% of consumers stating a company's response to a crisis influenced their purchasing choice.
The causes your brand supports, the values it holds, and how the organisation is making a difference should all be communicated through marketing efforts. Informing your audience about the alliances you’ve formed, how staff are treated, and the initiatives your business has taken on, are all great approaches to demonstrate brand purpose and establish trust. Showcasing efforts made during the current crisis as well as demonstrating how your brand cares for the wellness of the customers are ways to portray the trustworthiness of your brand.
Cost-Cutting and Scarce Resources
Scarce internal resources and the need to cut costs present a challenge many businesses are struggling to grapple with. A number of industries lack the resources to do little more than wait out the storm, leaving little room to invest in effective, broad stream marketing campaigns. Standing out against competitors digitally world is tough and maintaining quality brand attribution is difficult with decreased budgets, however, this is one of the critical approaches available to continue fuelling your sales pipeline and circulate awareness of your brand.
Although it can be frustrating, creativity with the tools you have on hand is the solution. Freshening up existing content can be a way to use what you have lack the resources available to generate. Repurposing content may give new life to older content that can be used in multiple ways and explore new ideas if done correctly. Focus specifically on your audience and your goals to get more for less as you use existing assets to create multiple pieces.
Obtaining accurate data
It can be difficult to determine the most efficient and effective marketing methods when struggling to acquire accurate and meaningful data from home. Without clear data, analysing performance, analysing information about potential and existing customer, and calculating the success and direction of your marketing strategy becomes overly difficult
To overcome this problem, you must first access report analysis tools. These tools provide easy-to-understand marketing and business reports and metrics. We suggest using Google Analytics and HubSpot Analytics. You could even save time and headache by using the services of cutting edge technologies such as Robotic Marketer to take care of all your data and provide you with in-depth analysis of competitors and the market while providing you with insights into how to optimize your marketing strategy.
Creative Burnout and Productivity
Being surrounded with the same view every day, lack of social interaction, and struggle to stay motivated can lead to creative burnout. Struggling to find inspiration can often be portrayed in creating unsatisfying work and slower productivity.
The solution isn’t too far away. Caring for your health and wellness is the beginning of creative redemption. Outside of work, try motivating yourself through exercise, exposure to nature and make time for the hobbies that spark you joy. Throughout your working hours, maintain regular hours, by doing so it’s a good idea to observe your most productive times of the day. This can help you allocate time for high impact work and downtime for meetings and easier tasks. Schedule breaks, move away from your desk, get your blood circulating, and move around every so often. Keep a dedicated office space, as making differentiation between work and personal time can tell your brain when you're off the clock. Keep socialising with colleagues, this provides that person-to-person interaction that has been scarce to avoid feelings of disconnect and loneliness. These all contributes to a better work-life balance that can get you back onto your feet, motivate you and spark the creativity that’s been missing. One of the most important elements of keeping your work life fresh is to keep the culture alive from home and stay in touch with your team.
If you need advice regarding your marketing strategy, consider getting in contact with a professional outsourced marketing team today.