Why You Should Use Technology for Your Small Business Marketing Strategy
Technology is in the hands of every small business owner. It’s likely that your competitors are using some marketing software to keep their business competitive.
The reality is that the modern consumer landscape relies on digital marketing; no small business marketing strategy is complete without marketing technologies in this device-oriented world. Any small business marketing service will tell you this.
Even with a small business marketing strategy, it’s likely that you have expansive ambitions and seek to entrench the idea that your business offers quality and high performance across your suite of products and services. If you’re looking to raise the awareness of your brand, spread your message and keep a positive impression in consumers’ minds, you might want to consider with some of the technologies below.
Here’s some of the technology your small business could be using and why:
Artificial Intelligence Marketing uses AI technologies to make automated decisions based on data collections, data analysis and additional observations. AI offers the ability to achieve your marketing goals, helping you stay ahead of your competitors while providing value for your consumers. AI helps to speed up marketing interactions with real-time responses and on your website, has the potential to craft tailored messages to customers, based on their profiles and observations.
The benefit of AI for small business marketing strategies is that it automates low involvement tasks, without the need for team members to do any work. An example of this is Chat Bots, which can send automatic messages and have conversations with target consumers. ChatBots further strengthen relationships with existing customers, by providing a constant line of communication for enquiries, while also alerting you why alternative customers are no longer interested.
Search Engine Optimisation Monitoring Tools
Search Engine Optimisation (SEO) helps to get your site to the top of search pages (and in turn, increase your reach). SEO can be achieved through ensuring you include key words throughout your site, including on product pages, FAQ pages and blog posts. Including your location, having fast load times and having a Google ‘My Business’ account further increases your SEO.
SEO is becoming increasingly popular with the addition of voice search, and there are a number of marketing strategies that can help your small business improve your PageRank. How consumers ask questions verbally is different to how they type their messages. Craft key phases in such a way on your site to increase the potential of being used in a voice search.
Now that we’ve stated the importance of SEO as a practice, it’s important to have the right tools at your disposal to accurately monitor your SEO. A free tool is Google Analytics, which provides updates about a number of digital metrics, including bounce rate, with plugins available that help you monitor your search. You can learn this course for free here. Alternatively, more user-friendly tools like SEMrush provide you with a software suite that gives you real-time updates about specific keywords relevant to your business. The company even provides information on Google Analytics as well, which you can find here.
There are an abundance of apps and programs that allow for staff collaboration online. Some of these apps include Google Docs and Microsoft Teams. By using your programs, your team can work together on projects, regardless of where they are, in real time. It strengthens communication and vision by ensuring everyone is on the same page and up to date with information. It also reduces the likelihood of losing work (as these sites often have an auto-save function online).
Another way of embracing staff collaboration is through calendar management. This helps staff members to not only be aware of what’s going on, but to see the responsibilities that other team members may have.
With increasing numbers of smartphone purchases, mobile optimisation is essential to any small business marketing strategy. Mobile optimisation ensures visitors accessing your website through their phone still have an optimal experience. Mobile optimisation should work for all different screen sizes and load times: you don’t want visitors to leave because your site is an inconvenience and difficult to use. Consumers being able to access information on the go is becoming more important, hence the need for mobile optimisation in your marketing strategy.
Content generators are software that allow you to create content automatically. There are many different types of content generators which create different types of content. For example, some create articles, testimonials, audio content, automated video, etc. Content helps to boost your SEO, so being able to automatically generate content will have you save a lot of time. Just be aware that some require heavy editing in order to sound more authentic.
Customer Relationship Management software
A Customer Relationship Management (CRM) software is a location where all your employees can log customer communications. It provides an efficient way to maintain all customer information. By keeping it up to date, you can stay on top of your customers’ needs. This helps to build marketing campaigns that are reflective of what your customers actually want. You can effectively evaluate communications of the past, while also looking to forecast sales in the future.
More than anything, CRM software allows you to build meaningful relationships with your consumers. Any good marketing strategy highlights the importance of strengthening existing customer relationships by meeting their unique needs and preferences.
A great example of useful CRM software is Nimble, which provides thousands of different companies the ability to connect with their employees, manage operations and find important information on important details such as where a customer might be in the sales funnel. You can find out more about Nimble here.
Analytic tools to Track Customer Activity
Data is the greatest asset to any small business marketing strategy. To gain the most make of data, analytical tools take that information and turn it into meaningful insights for your business. The importance of obtaining data is that it empowers you to make informed decisions.
Small business marketing services can provide you with access to the data analysis capabilities that will help you uncover insights and factors influencing your customers, including;
- What is my engagement on different platforms?
- How can I increase my revenue?
- What kind of behaviour do my customers display?
- What is happening in the market?
Robotic Marketer is a world-first marketing strategy software that utilises AI, machine learning, and big data to provide your business with an actionable marketing strategy.
Using AI ensures that the marketing strategy created is data-driven and results-orientated. Robotic marketer saves much of your time, being automating and creating a 12-month marketing strategy in as little as 20 minutes. Robotic marketer is a small business marketing service that is always evaluated by a marketing professional in order to best allow you to achieve your goals. Don’t neglect the abundance of technology designed to help you achieve your marketing goals. Marketing tools are always being updated and small business marketing services are always ready to help you excel to the next level. Don’t create your next marketing strategy without considering the many wonderful marketing technologies available right at your fingertips.
Image Source: Shutterstock StockVector ID: 443845528