Top 5 Marketing Strategies For Start-Up Brands in 2022

With this in mind, we will be going over 5 marketing strategies for start-up brands in 2022

1. Send Emails
If your start-up business is looking for a way to attract customers for little to no cost, email marketing is a great first step in promoting you!

To begin using email marketing, you must first gather the potential customers email addresses, this can be done by placing out a newsletter sign up form or an interesting brand promotion sale to get them intrigued. Not only do those options build curiosity with your prospects, diversifying your emails is the key in order to keep the interests for your brand. If you don’t diverse your emails, especially for a new brand, it can cause disinterest and result in subscribers to opt out.

Ideas for diversifying your emails can include non-commercial content guides, videos, how-to articles, infographics and more.

2. Blog Content

One of the best ways to develop brand authority is through content. By publishing articles and other content assets on your website, you’ll be able to develop a diverse library of blog resources that people can discover via searches on Google, resulting in them visiting your website. This will position your start-up as a leading source while attracting a whole lot of organic search traffic to your respective site.

Doing so, it will introduce people to your brand and products which will incite them to explore other parts of your website.

Blogs should be information and topics that relate to your products and services in order to make the most of it, relevance is key. A recent report found that businesses with blogs generate 126% more leads than their competitors without blogs.

3. Word of Mouth

Being a start-up business, your customer and client base is quite limited. Finding ways to take advantage of word-of-mouth tactics is very important, especially in the initial phase. One happy customer that loves your product and services can go a long way, especially as they become one of your biggest brand ambassadors.

With this happening, it is important to recognise and reward such behaviour. Creating a referral program that rewards customers for bringing their friends and associates to your business is a powerful way to inspire word-of-mouth marketing.

An example that many businesses use can be a refer a friend and receive x amount of discount. Another example is if your start-up business is a local gym, pushing out a bring a friend and only pay for one type of deal will excite your customers. Think about it, bringing an extra friend for each customer you already have is a great deal.

4. Social Media Posts

As your business begins to grow, so will the presence on social media, resulting in more people seeing your brand and eventually recognising your brand for what it is. Social media networks are valuable marketing channels where companies and consumers interact and share ideas on a more personal level than other methods.

Being a more personal approach with customers, this can help them understand what you stand for and why they should purchase your products or services, giving it a more significant meaning and relationship. Of course, it’s more than just a profile, you must consistently post engaging, relevant content that gives users a reason to follow your account and interact with you. Once you have them, it’s encouraged that you stay responsive to their questions and comments. Statistics show that more than 2.4 billion people use social media, so it's important to incorporate this channel into your start-up’s marketing strategy.

5. Use Paid Search Advertising

A popular advertising channel for start-ups is through the use of paid search. You want people to be able to find your website organically, meaning discovering your site on search engines.

Google Adwords and Bing Ads are two leading paid search networks that feature keyword targeting with a cost-per-click pricing model. SEO tactics require you to target keywords relevant to your business and become an expert on the topics and themes that are surrounding your products and services. From here, you’ll raise your site to the top of the search results pages.

Limited resources for a small business shouldn’t hinder marketing. Moreover, turn it into your advantage as you’ll have more opportunities to leverage all your resources creatively. Especially being a start-up business, there’s greater freedom to experiment with different sorts of marketing strategies. Consider these five strategies to promote your business and generate more sales. If you can build it, you can market it.

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