Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Marketing Strategy Blog - Small Business Marketing - Page 7

After speaking with Marketing Eye's CEO for an hour and a half last night on the businesses direction and any challenges that the company may face now and in the future with its current growth path - a startling revolution occurred.

Our expansion plans and the hard work that has gone into making it happen is a GAME CHANGER.

Based on now real marketing other than a website, the forecast is that the business will double within 2 years and that's being conservative - because we actually think this will happen within a year to 18 months. 
Read more about: What's your game changer? Here's mine.
In today's New York Times, there is a full page advertisement that says:

THIS IS NO PLACE TO DREAM SMALL.

IN NEW YORK STATE, A BUSINESS CAN GROW
AS BIG AS ANYONE CAN POSSIBLY IMAGINE.

THIS IS A PLACE WITH A WHOLE
NEW APPROACH TO BUSINESS DEVELOPMENT.
WITH THE FASTEST-GROWING TECH SECTOR IN THE U.S.,
ONE OF THE BEST EDUCATED WORKFORCES IN AMERICA, 
AND OVER $1 BILLION IN INCENTIVES AND TAX BREAKS,
IT'S NOT SURPRISING THAT OUR ECONOMY LAUNCHED OVER
50,000 NEW BUSINESSES LAST YEAR ALONE.

NO MATTER WHO YOU ARE,
OR WHAT YOU DREAM OF BECOMING,
REMEMBER THIS:
NO ONE EVER CAME HERE TO TAKE A BACK SEAT,
PLAY SECOND FIDDLE,
OR MAKE IT SMALL.
Read more about: This is no place to dream small : New York Times
There are few decisions that sit on the top of the pile as most fall lamely into the category of part of life's journey running a business. 

But, thankfully, life really isn't that boring and there are more than enough decisions to keep you awake at night or in the office until the wee hours, going over reports and analysis trying in vein to make the right decision for your business.

All while of course, people are saying to you that you need work, life balance and those long hours in the office, isn't really what you should be doing. 

Often when I look at entrepreneurs that fail from one business to another, I see that many of them are fairly similar. They don't work hard or smart enough. They haven't investment in their product or service sufficiently and they run around like a 'chook with it's head cut off'. Or worse still, they spend all their time networking and telling people how great they are and no time actually doing the work that they need to do to survive.
Read more about: The biggest business decision you will ever make
We all know that your brand in short is what people think of your company. These days, it's becoming increasingly what they think of your website, because most people will get to know you online before they meet you offline.

Traditional marketing still rocks - but we all know that online marketing and social networks now have more power to engage customers and prospects than any other marketing medium in history. Something no-one can ignore.

If you are still getting over your new year hangover and your head is a little muffled with too much going on and a new desire to lose weight, give up smoking, improve your health and spend more time with your family - there might be a competitor or two out there that has already started their BIG 2013 MARKETING CAMPAIGN and they are already punching above their weight online and offline. So, here's what you need to start thinking about:

1. Take a good long hard look at your website. Is it really a great representation of your brand? Does it tell your story? Does it give people reason to not only spend time on your site but to also come back time and time again?

2. Is your website looking good? Do people compliment you on how easy your website is to navigate around and find information pertinent to their needs? Is your website professional?

3. Do you update your website regularly? 

4. Have you set up google analytics and are you using this information to improve content and site navigation?

5. Have you checked out your competitors and what keywords they are using online? Are you up-to-date with "most searched keywords" - easily attainable through adwords?

6. Is your website designed and created for tablets and mobile use? 

7. At a glance, is it apparent that you have engaged in using the KISS principal when designing your website? Take a look at www.apple.com and see how easy it is to identify exactly what they sell and how you can buy their products or use their services.

8.  Have you focused on content? Is your content easy to read? Is your content relevant to your target audience? Have you utilized keywords in your content repetitive?

9.  Have you made your website personal? Every day, I receive emails from people saying how much they appreciate the fact that while my blogs talk about business, they also share my personal experiences and give them an insight into the business and culture they will be dealing with.

10. Is your company really on social media or do you just have an account set up that is not active and regularly updated? Are social media platforms linking back potential customers to your website?

What is your website really saying about your brand? Are you proud of your website? Do you regularly receive and seek feedback on your website? How are you capturing prospect data?


There are alot of questions that you need to ask yourself and now is the time - not tomorrow. Good luck!




Read more about: What your website says about your brand
It's the last day of work for the year and I am exhausted. I have had a Christmas party or dinner every night for 2 weeks and on top of that, I have been literally working my arse off. Excuse the language, but I think we are 'friends' now so we can really say it how it really is. Feel free to throw expletives back at your own discretion or fire at me a "watch your language!" precursor.

I digress - but who wouldn't when you have lived on 4 or 5 hours sleep for a week and there is still a 'to do list' sitting beside your computer that is pages long, with big fluro marks on every single entity reminding you that these things are very urgent. 
Read more about: Brain overload - who else is suffering?
Like many small business owners, I have been totally caught up in finalising work for the year. For the first time ever, I have not bought a single gift. I am totally behind schedule.

But like millions of others, there are many options: shopping online, late night shopping or battling through the crowds in the lead-up to Christmas.
Read more about: How to make your employees feel special this festive season
Yesterday, I picked up my game. No longer walking around with the weight of the world on my shoulders, I changed the outcomes of the week, the month and possibly my life - all in a day.

Simply by getting 8 hours sleep (a blessing!), having a dynamic new recruit from Atlanta in the Melbourne office, seeing the team excited about life and their work and watching everyone and everything grow in so many ways - I had an a-ha moment (think Oprah).

It was almost like an outer-body experience. Here I was, looking from the outside in and all I saw was highly motivated, excited people that were all ready to tackle the world head-on and believed so strongly in what they were doing and how they were doing it - that they sent some type of magical energy to every person they came into contact with - including me!
Read more about: How to 'Pick Up Your Game': Marketing
While content management is 'all the rage' right now, smart marketers are not forgetting that while content may drive sales, visitors to your website or generate leads - it's sales process automation that keeps the sales pipeline full to the brim.

All small business owners are thinking about how they can attract more sales in the most cost-effective way possible without sacrificing the integrity of their brand.
Read more about: Is your sales process automated?
When in doubt, ask an expert.

Yesterday, I put in a phone call to Bond Street 180 business turnaround guru Daryl Wright and asked what he considered to be the most important things for small business owners to consider ahead of 2013. Here is what he had to say.

Here are the three things I think SME's should consider for 2013:
Read more about: Things that every small business owner should think about
Selecting the correct Christmas gift for clients can often be fraught with danger - while a thoughtful, heartfelt gift can strenghten and enhance your professional relationships, a poorly-executed and inappropriate present will have the opposite effect.

These days, selecting corporate gifts can often feel like a competition, with companies attempting to outdo each other in a extravagant battle of the budgets. That said, money can't buy class or creativity, so make sure you give from the heart and tailor each gift to your clients' interests. It is the thought that counts, after all.
Read more about: How to pick the right corporate Christmas gift
Many small business owners are reluctant to invest too much time and money into their websites. They simply don't see the value in it - that is of course, once you've passed the fact that they need to have one.

They invest in having a web development company develop a website and populate it with content and pictures, but many still don't ensure that they have search engine optimised their website on a regular basis or that they are updating content regularly that is relevant to their target audience.

It's easy to have a website - but not so easy to keep it up-to-date and relevant.
Read more about: Why your website is dying
While it's no Huffington Post, there is more than 50 stories that are now live on www.marketingeye.org - Marketing Eye's online magazine.

Entrepreneurial stories on people like former Geelong footballer Michael Mansfield, Comcity's Jason Reading, Chris Reynolds from Champion Systems, Ryan O'Hare from Eutility and more.

Thought leaders on leadership, psychology, marketing and social media share their views and experiences. A really great story is on business turnaround specialist Daryl Wright from Bond Street 180 and you will also find a story on famous entrepreneur turn photographer, Tommy Mendes.

In all, its a good read and the best stories are on the entrepreneurs behind the brands. 

I was surprised as I tweeted the website only a couple of times yesterday and we haven't really promoted it while we tweak a few things, and more than 1000 people where on the site last night at 11pm and it was going up at a rapid pace. For a moment, it made me nervous! Creating your own media can bring greater loyalty to your brand, only if it is done right and you have thought through what your audience wants to read about.

If you have a story that you would like to share, please contact us on This email address is being protected from spambots. You need JavaScript enabled to view it..

Read more about: Why creating your own media builds loyalty
With 2013 fast on approach, we have been spending hours upon hours researching the latest sales and marketing techniques, opinions, case studies and brands.

It's a great time of year because through this research we are exposed to other companies successes and at times failures - all while thinking about what more we can do for our clients.
Read more about: Reasons behind why people buy from you
Often, I post blogs that have been written on this site onto Linkedin Groups that are relevant to either marketing or entrepreneurs.

Most days, I share my experience as an entrepreneur with a growing international business, on the cusp of something that is hopefully "big" but also has hurdles along the way. Many of these hurdles are the best reminders on how to improve business processes and be a better leader and/or marketer, or just to grow a thicker skin.

Yesterday, an obvious up-and-coming competitor posted some quite offensive commentary on a Linkedin Group. I thought for a while as to whether I would just leave it or if it had an impact in the group which affected what the perception of our brand may be. To that end, I had to respond. I didn't get into the nitty gritty, but it was an overarching response. The idea of Linkedin Groups is to share ideas, interact, demonstrate thought leadership on various topics and meet people who may potentially have something worthwhile to say that may a) change your life, b) improve your knowledge, and/or c) give you a good laugh.

There is potential to misuse the Linkedin Groups platform in ways that it is not intended for, like pitching products and services through making comments on other peoples discussions or by putting down an obvious competitor. So here's a "share" from last night:
Read more about: Linkedin Group Etiquette for Professionals