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Marketing Eye blog topic: Small Business Marketing - page 12

Small Business Marketing

It may have only been recorded as a 5.3 magnitude tremor that rocked Melbourne last night, but the subsequent media exposure was phenomenal.

I was sitting outdoors at a Japanese restaurant when it happened and at first I thought my friend was moving the table with his legs. When it was clearly not him, we both looked on in amazement.

Then, a Japanese chef came racing out and asked us if we felt the earthquake. We both said yes, and I told her that I thought it was exciting, "My first earthquake".

That went down like a lead balloon. Of course, in Japan, earthquakes are very dangerous and has killed thousands of people - so in rememberence of that, being excited by it, may not be in seen in the best light. I remember when this happened in Japan. It was incredibly sad.

Moving on from that, the earthquake certainly was "trending" on all social media and within minutes there was a picture up on facebook with a table and four chairs. One had fallen over. I then saw that same image posted on at least 100 facebook accounts. The world of viral marketing.

Which leads us back to marketing.

Here are 5 tips on what small businesses can do to improve their marketing efforts in the next 12 months are:
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Do you find yourself chasing your tail when it comes to marketing your business?

Businesses that do not engage in a strategic marketing plan, often find that they are chasing their tail. They fly by the seat of their pants and have no real sales and marketing strategy in place. Instead of being proactive, and placing key performance indicators behind each and every marketing investment, they generally go with 'gut instinct' or what is available at any given time.
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It's time. We are ready. The curtains have been drawn. In 3 weeks, I will be living in America to follow my dream of building a global small business marketing firm.

It's summer over there and winter here in Australia, so the weather is definately a big plus. Cost of living is significantly less which means I can buy more shoes. There is a god after all ;-)

And... the business is ready. Most importantly, we have dotted all of our 'i's' and crossed all of our 't's'.

So, what's next?
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Many entrepreneurs believe that if you embrace failure on your path to success, you will succeed. In fact, most successful entrepreneurs have failed many times, but the difference between them and the rest of the world is that they don't internalize failure - instead they embrace it.

Failure sometimes helps us better understand what we are trying to do and how we should go about it. It sets a clearer picture for the direction that we should head.

"I honestly think it is better to be a failure at something you love, than to be a success at something you hate." George Burns.

Is failure just part of the parcel? Do we need to fail in order to succeed? Bill Gates did. Michael Jordan did too.
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If you are tweeter, and you follow Marketing Eye or Amanda Rose for that matter, you may have seen some dialogue about us joining force to write a blog about divorce.

Rather than put our stories together all at once, we have decided to put together a blog that will change over the next few hours. I will share my wisdom (or lack of) with you and Amanda, a well-known radio host, article writer, commentator and brand marketing consultant, will add her thoughts. BTW. Amanda and I have never met or worked together, other than communicating through a shared passion for social media.

Let's see how this experiment works!

DIVORCE - it's never easy.
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If you feel that your spirit is being squashed down, then push as hard as you can and stand up for what you believe in.

Key to success is being able to withstand the negativity that may cross your path, and rise to any occasion with the same enthusiasm and depth that you had the first day you came up with your new business idea.

At times, being an entrepreneur can be daunting. There are so many things to consider. Great entrepreneurs, you will find, listen to what people have to say and then make decisions based on a combination of their gut instinct, the advice given and their own knowledge and expertise.

This week, I have had to re-think what I am doing and what a great exercise that has been!

Seriously, I have learnt more this week, than I have in the entire year. I have listened to a number of key influencers in my life and taken onboard their advice and mentoring, while still staying true to myself and my own dreams.

If you spend some time to consider your options, often you will find that the solution falls on your lap - just like it has with me today.

Running a successful business is exciting and in the true spirit of being an entrepreneur, I am fulfilling my dreams every single day.

When things don't go to plan, I always remember:

Bill Gates dropped out of Harvard and his first company failed, yet he still built a global empire and was for a long time the richest man in the world due to Microsoft.

Stephen King, one of the world's best selling authors, received 30 knock-backs for his iconic thriller Carrie and ended up throwing it in the trash. Luckily for him, his wife fished it out and it went on to being one of the best novels of all time.

Michael Jordan tells a story of how he failed over and over again in his life, and that is the reason he has succeeded.

So, by not being afraid to take risks, to put yourself on the line, to accept rejection and to compromise only when it is right to do so, you will succeed.

"Onwards and upwards" is definately a direction I am taking. After further consultation with my mentor, I realised that some of things they pointed out were very correct and the Australian market is one that should not be ignored. However, if you have a dream, and you truly believe in it, you should follow it. So I am doing both! I have listened and taken on board great direction and I am going with my gut instinct and research and developing a business that will one day be global. You wait and see!!!!



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I'm a fairly positive person. I like to look on the bright side of things and rarely fall prey to thinking that something cannot be done. I see hurtles as being part of the big adventure and I never shy away from taking on a road block and working around it to achieve what I set out to achieve.

On Monday, I had a set-back. One could expect that from time to time this happens but this one was more personal.
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Gosh, if only I knew the secrets, my business would be double the size!

I received this direct mail piece in the post today (this is only a cropped version of the DM piece) and it really ignited something in me. We don't invest enough in sales training for consultants that are client facing and responsible for client acquisition.

Sales Coach Academy help businesses reinvent their sales team with a management workshop - perfect for your next sales meeting.

You and your team will learn:

- Why 49% of sales people never hit budget... and exactly what they can do about it
- the number 1 strategy of the world's best sales managers
- the simple formula that every sales manager must know to increase revenue raising efforts
- The proven and most dependable way of getting your sales team focused and closing more sales, quicker and consistently
- How to find an additional 5 hours a week to work pro-actively 'on the business'

If you scan the QR Code, you will receive a FREE preview to the program.

This has definately got my attention.

What courses and training do you put your sales team through? Please share

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There is so much being written about why people and in particular women, are not married.

For us singles out there, while we may be the ones who buy the books, read the articles, watch the movies and absorb anything that will give us answers to why we haven't gone down a traditional route - I am sure I can speak for most of us who draw in a deep sigh everytime we see a headline that remotely resembles where we are in life.
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Every Saturday and Sunday morning, I take my dog for an early morning stroll around Faulkner Park in Melbourne.

Each weekend, I am faced with the same dilemma - where do I buy my coffee and croissant from? There are three cafe's nearby; Cafe Vue, Fleur Depot de Pain at the Blackman and one other on Commercial Road. I never remember the name of the one on Commercial Road, but I do frequent it quite a lot.
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A young lady who is starting as a graphic design intern at Marketing Eye was showcasing her portfolio on Friday to me and this stuck out. What do you think?

The graphic designer is Rin Phakkhieo and I am sure you will be seeing alot from her in the future. She is quite talented and looks at everything in a different way - which is great when you are looking for a creative.
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"If you believe you can, you probably can. If you believe you won't, you most assuredly won't. Belief is the ignition switch that gets you off the launching pad." Denis Waitley

It's been a big 2 weeks for me. I have travelled to Los Angeles, Atlanta, New York, Munich, throughout Italy, Monaco and St Tropez - all without drawing breathe!

I am now safely home in Melbourne, jet lagged and in a good need of some routine. But the truth of the matter is that that is never going to happen. I am, after all, an entrepreneur with one very big dream.

I am days late in finalising a document that is necessary for Monday's meeting, yet I still find time to share my thoughts on this marketing blog. Why? Because our priorities cannot always be what others want them to be. Quite simply, I am tired and I cannot think of anything better than downloading my thoughts on this marketing blog for the world to see.

Firstly, I have spent time with some amazing people.

In LA, I spent time with a venture capitalist: I learnt from him that in the US you have to be aggressive and say exactly what you want, otherwise you won't get anywhere. He also taught me to be aware of sharks and that sometimes working with trusted advisors is a better solution than working with a big brand.

I met up with a client: He reminded me that relationships are everything. We have known each other for at least 12 years and have a mutual respect but have only started working together this year. He also gave me insight into how others may perceive me in the business world and personally which was good food for thought.

I drove down to Orange County and spent time with two of my friends who are awesome: They taught me that friendships are important and sharing your experiences, goals and ideas with your friends is not only rewarding, it also gives you a second perspective that you may not have received elsewhere. They also taught me that the best ideas may come up over a glass of wine at 1am in the morning - but be sure to write it down.

In Atlanta, I met with candidates for a Marketing Managers position at Marketing Eye: They taught me so much! A different perspective on opening in the US from a cultural point of view. They each taught me something about the type of person we would like to employ and what the market is like in the US today. They encouraged me that Marketing Eye is going to be very successful in the US and is an exciting company for people to work for.

I met up with a couple that I adore: They reminded me that you should never settle for less than you deserve. Always aim high and never compromise your beliefs and ethics to get what you want. True love and partnership is the most rewarding relationship you will ever have.

I then flew to Munich: I met up with a friend who I travelled with for a few days. He is awesome! A true German James Bond. Fun to hang out with, great to talk business with and an enjoyable travel partner. That is it. Sometimes a male/female relationship needs to be nothing more. I treasure my relationships with males that are just friends because it allows me to see how the other sex thinks. His perspective on me was interesting and again the whole "masculine" thing came up. Not sure about that, but it is something I need to be aware of and learn to turn on my femininity a bit more often. I also made a friend for life.

St Tropez: Well, what can I say. I was inspired, grateful, relieved and completely mesmerized by the sheer beauty that surrounded me. I spent time with someone that I admire and look up to and to be honest, as weird as this sounds, I could spend days just watching him interact with people. I am sure that by following him around, there is so much to learn about how to treat people, inspire those around you and overall, be a good person. I read one of my blogs at the dinner table which created a lot of banter.

Travelling and meeting up with people can change your life. It can make or break you. It shows your true character because at times you will get tired and perhaps sick and you still have to push through.

What do you learn when you travel?




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There are 10 968 120 Facebook users in Australia accounting for 51.58% of the population - so why then, do I receive a call from Facebook to sell advertising from Malaysia.

Asha, the lovely girl that called, was very difficult to understand because of her accent. Not too dissimilar to the strong Australian accent being difficult to understand in other parts of the world, but nevertheless, almost impossible to clearly identify what Asha was trying to sell me. Eventually I worked it out, but the script she was using was so bad, that I am sure that the success rate of this campaign by Facebook will take a nose-dive, just like their share price.
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