Tag: digital era

Generation Z is the most digitally sophisticated generation in history, they are a powerful group who will dictate the consumer environment for decades to come. Understanding and focusing on Gen Z is essential for organisations looking to prosper in the digital era due to their distinct preferences and behaviours. We will examine significant insights, approaches, and practical advice to help you interact and connect with Gen Z, foster brand loyalty, and maximise your marketing initiatives. This guide will provide you with the tools to reach out to Gen Z in a way that resonates with them, whether you're an established brand or a new entrepreneur. This will enable you to increase the number of people who visit your website and expand your business.

The digital shift has changed the way marketers’ market, and how consumers consume marketing. The journey consumers take in 2021 is far different to the one they used to follow. Digital marketing is no longer just about having videos go viral and generating likes and comments.

In the past two years, we have seen a drastic change in the way we interact with each other. The COVID-19 pandemic happened, and meant that for the vast majority of us, the only way to remain connected with one and other was through our screens.

Overnight, we were forced into a new way of life, and digital transformation became essential for most businesses. Companies that were reluctant to jump on the digital wave had to quickly adapt to this new COVID normal of communicating online, and those that didn’t suffered the consequences.