Marketing Eye Blog

Marketing Eye Blog

Tag: rebranding

KB Building Group service a niche market of controlled environment solutions, specialising in cold storage facility manufacturing.  Their industry-leading ‘one-stop-shop’ for cold storage designs for any industry and priding themselves with an eye for detail. Through matching KB Constructions eye for detail, the marketing strategy involved a branding redesign of marketing assets such as business cards and EDM. The website was restructured with sleek imagery and the new rebranding.

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Published in Portfolio
Wednesday, 29 April 2020

Danterr - Building Supplies

Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supply, source and distribute to Australia’s largest construction projects with a strong emphasis on sustainability and green technology.  The journey involved developing a new logo which could represent the brand and appear on newly designed letter heads, brochures and their website. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.

Brochure

business card

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Published in Portfolio

Principal Partners provide flexible and strategic financial plans and services to help grow the financial position of clients. As a leader of guided wealth, Principal Partners needed a leading marketing strategy that would differentiate their services, from other financial services in Melbourne.

Marketing Eye developed marketing assets to help reposition themselves to their desired clients. The assets that were designed included a redevelopment of their website and the creation of promotional print highlighting their services.

As part of the branding design, new business cards and email signatures were developed, these assets needed to match the aesthetic of the brand and align with the redesign of the website in a cohesive way to help unify the new brand story.

Principal Partners 2

Principal Partners 3
Published in Portfolio

Tellus Holdings is an infrastructure development company in the business of creating economic, social and environmental value from waste resources, salt and clay. Integral to Tellus is their mission to contribute to be a safer and cleaner Australian company. 

Marketing Eye is working as Tellus' outsourced marketing department to transform their website and overall branding.

As part of the website redevelopment, the key messaging was determined and communicated to the public across all channels to align all their rebranding efforts. Additional marketing assets were created as key tools of communication for events such as information brochures and annual reports. These documents highlighted the efforts of Tellus for their clients to see.

As a further extension of the marketing efforts, Marketing Eye developed branding for their cargo, which worked as a great visual promotional tool.

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tellus Annual Report

tellus casestudy

tellus datasheet 1

tellus datasheet 2

tellus case study2

tellus businesscard

tellus ppt

tellus shippingcontainer

Published in Portfolio

Your company has changed, it's evolved and moved into different market segmentations and now it's time to re-think your brand. Does this re-branding thought process sound vaguely familiar? Does it apply to your business?

Published in Marketing
build-it-and-they-will-come-smallIt takes a brave person, to throw something away and replace it with something new. Look at your cupboards at home. When was the last time you threw out your favourite jumper, even though it has holes in it?

Sometimes a website can be a bit like that. You get used to seeing it. It brings you in a number of inquiries. Search engine optimisation looks pretty good compared to most of your competitors. So, what makes you throw it all away?
Published in Website Development