Tag: Growth goals

As I sit here with a warm cup of tea in hand, the world feels still for a moment. Another year is drawing to a close, and the whirlwind of 2025 fades into reflection. It feels like just yesterday we were a new year, our hearts brimming yesterday with hope and our minds filled with plans. Now, as 2025 beckons, I find myself pausing to absorb all the lessons, growth, and magic that this year has gifted me.

Effective branding plays a pivotal role in establishing market leadership and communicating a company's value proposition especially in the transportation sector where customers see the brand in shipping yards and on the road. Melbourne Container Transport, under Jodie Lightowler stewardship, after years of limited branding investment, she recognised the need to recalibrate its marketing and branding strategies.