Marketing Eye Magazine is recognised around the world as a leading source of insight into business, entrepreneurial and big picture stories. The publication collates ideas and instances of thought leadership and moving outside the box and applies these to marketing and commerce across the world. Past successes inspire future ones and Marketing Eye Magazine enables this by analysing some of the most creative and unique technological, business and travel stories out there.
Quarterly issues provide rare and perceptive insights which can inspire changes in your own business. By collecting and studying the latest news and disruptions, Marketing Eye Magazine presents a fountain of knowledge rife with wisdom and ideas for application in your own organisation and personal life. It’s not just about the facts and the figures, but the spirit of ingenuity as well. The publication offers lessons and guidance that go far beyond managerial and operational notions, but into the realm of philosophical and existential. The Magazine takes pride in featuring the most inventive and resourceful stories of our clients. Our stories are curated and our features written to give you a voice and direction.
Then there were others that came along, without qualifications but equally capable in getting column centremeters like Roxy Jacenko. They have built their businesses on largely fluffy PR but have done so with gust and have certainly gained my admiration.
I played the PR game earlier on. I realised that it was a quick way to make some serious money. I worked on the more serious part of the equation; public listings, technology PR, business PR and alike. It was fun. All it required was an ability to write a press release and build a relationship with a journalist. By knowing what the journalist was interested in, I was able to tell the client upfront whether or not they had a chance of getting published or not.
For that privilege, I wrote the press release in 20 minutes and charged $2,500 per piece. Easy money and paid the rent. Didn't get much better than that.
Gosh times have changed. Why did I ever stop doing this. Now, we charge a few hundred dollars for writing a press release and send it out to a database. Not the same results might I add, but it seems that that is what most people are doing and getting away with.
Good PR people have the following qualitites:
The term "brand journalism" has existed for close to a decade, with Larry Light using the term in 2004. At the time, he was chief marketing officer at McDonald's and claimed that mass marketing no longer worked, introducing brand journalism as a method of recording "what happens to a brand in the world".
This got me thinking. What should go in a press kit (or media kit) in 2012?
Here are some things you should be considering;
Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead from the off-set. Marketing Eye met with Michael Aldemir, Director of Spanish Doughnuts Australia for an initial brain storming session, from here the promotional strategy was developed and implemented.