Marketing Blog tag: 'media' - Marketing Eye

Displaying items by tag: media

Thursday, 07 February 2019 09:22

How office design affects your performance

It's an incredible privilege to be in the position to buy an office building to take our company to the next level. We have rented space for 20-years and that has been a waste of money, because we could have been putting that money into our own office environment.
Published in Culture
Over the years, there have been a few PR experts that have stood out; namely Shona Boyd. She is an industry veteran in Sydney and has had every big name client under the sun. She is more professional than the rest and without doubt is one of the few people in the industry that guarantee results. She has a no bullshit radar, and refuses to work with people who can't sit straight. I love her. She was one of the first real PR people that I have ever met.

Then there were others that came along, without qualifications but equally capable in getting column centremeters like Roxy Jacenko. They have built their businesses on largely fluffy PR but have done so with gust and have certainly gained my admiration.

I played the PR game earlier on. I realised that it was a quick way to make some serious money. I worked on the more serious part of the equation; public listings, technology PR, business PR and alike. It was fun. All it required was an ability to write a press release and build a relationship with a journalist. By knowing what the journalist was interested in, I was able to tell the client upfront whether or not they had a chance of getting published or not.

For that privilege, I wrote the press release in 20 minutes and charged $2,500 per piece. Easy money and paid the rent. Didn't get much better than that.

Gosh times have changed. Why did I ever stop doing this. Now, we charge a few hundred dollars for writing a press release and send it out to a database. Not the same results might I add, but it seems that that is what most people are doing and getting away with.

Good PR people have the following qualitites:
Published in Marketing
As the print media continues to shrink and decline, brand journalism is the buzzword on our industry's lips as content marketing evolves into engaging newsroom-style messaging.

The term "brand journalism" has existed for close to a decade, with Larry Light using the term in 2004. At the time, he was chief marketing officer at McDonald's and claimed that mass marketing no longer worked, introducing brand journalism as a method of recording "what happens to a brand in the world".
Published in Marketing
In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was done, all without using their media kit. Why? Because it is a bit out of date and doesn't represent the company and how forward thinking the company really is.

This got me thinking. What should go in a press kit (or media kit) in 2012?

Here are some things you should be considering;

Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead from the off-set. Marketing Eye met with Michael Aldemir, Director of Spanish Doughnuts Australia for an initial brain storming session, from here the promotional strategy was developed and implemented.

Published in Marketing
Saturday, 10 April 2010 15:08

Tiger out of the woods

Congratulations to Tiger Woods for getting out there and playing great golf.
Tuesday, 13 July 2010 10:33

Building your brand in the media

Marketing Eye works with supply chain solutions company, Northern Stevedoring Services and has handled all marketing activities for the company since the current General Manager took over about 3 years ago.
Published in Management