I had heard about The Toren Amsterdam, a luxury, boutique hotel in the centre of Amsterdam on the famous Keizersgracht canal. When their tag line says “designed to charm” they were very serious on making sure that every visitor feels extra special. I was no different.
That has followed me mercilessly through life, and I say it like that because without doubt, it has gotten me into some trouble or at the very least, ruffled a few feathers.
The negatives, believe it or not, I forgot. But my journey back as an adult, the ‘small town syndrome’ hit me firmly straight in the face, knocked me back a few steps and as I was about to trip, I somehow found my feet and continued.
No business in the world has smooth sailing every day. It may look like some do, but they don't - I can assure you of that.
I am in a privileged position these days, as I work 'on' the business and not 'in' the business. I have changed from being a business owner from 25 years of age to 30, then an entrepreneur from 30 to 41 years of age, and now I am definitely an innovator. Our direction is ahead of the curve, and at the forefront of marketing globally. We don't look at our own backyard as our competitive landscape, but instead a global market that continually changes and with that, we need to adapt and forge ahead with new ways in which to do business.
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