Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Yesterday, I had the privilege of speaking to one of the most inspiring leaders in the world, Ad Nederlof, from Vanad Group, headquartered in Rottterdam in the Netherlands.
Marketing Eye has for years focused on the small to medium sized business market. We have done incredibly well specialising in providing businesses that are looking to catapult their business growth by providing them with a qualified outsourced marketing department.
When we look closely at our workplace, we realize that to be successful, employees don't necessarily need to work 8 hours a day. In fact, no employee ever does. Their billable hours range quite low and in most cases less than 50% of the time.
Monday, 03 April 2017 08:18

Is life just a big fat con?

When I was a child, I thought I would grow up, have a successful career, get married, have children and live happily ever after.

But that was what we were always led to believe. That's what happens in life... right or at least we were told.
We are about to embark on our last quarter of the financial year, and like most companies, we are seeking to accelerate our sales performance and leverage our current marketing structure and assets.

Marketing Eye is one of Australia's most recognisable marketing consulting firms due to our online performance. We were early adopters of everything from websites through to social media use. We know that every single month search engine optimisation must be a priority, and blogging keeps our prospects coming back time and time again.
Marketing Eye has always accepted internships ever since we were first approached by an overseas University. The reason being that many Universities around the world require internships abroad and they struggle to find one's that they are able to get into, as it isn't always common place in Australia.

Our interns have been amazing. They work on client accounts predominantly depending on capabilities on market research, databases, strategies, inside sales platforms, content development, social media and idea generation.
I was driving to work today, and I really need to put diesel in my car. It is the one thing I hate, but fortunately, I literally fill my car up once ever 6 weeks or so. I don't drive much as I am never in town. I thought to myself how annoying it is to fill my car up and how I wish I had someone to do it for me. It's just a task that seems pointless other than the real fact that if I don't fill it up, I will be on the side of the road.

Which brought me to the fact that on my 5 minute drive to work, 3 cars were being removed by trucks because they had been left overnight and at 7am in the morning, the road doesn't allow parking. It was 7.01am. 
Tuesday, 28 March 2017 08:07

Marketing Eye's growth is a mixed bag

Marketing Eye's growth is a total mixed bag, but one that is neatly packed.

In light of the fact that a business plan is in place to accelerate the expansion plans, it has become even more evident that our investment in technology will catapult our ability to expand the business in a fast, manageable pace.
Marketing can often be defined as a science and a bit of luck, while sales is a skill that requires knowledge and expertise to close.
Last night I attended an event just for an hour or so that my friend was hosting. I caught up with a few people and without realizing it, had to take a few steps back.

The reason being is sometimes things are best left in the past, especially people, and who wants to know what someone else is doing? I certainly don't.
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