Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 20 January 2017 14:48
Why fake negative reviews are not hurting professional companies
The professional services industry can't be blackmailed by fake employee anonymous reviews, and it's infuriating websites that make a living out of encouraging negative reviews and putting them to the top of the pile, and then going to the company and trying to sell "reputation management services".
Published in Marketing
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Tuesday, 17 January 2017 17:29
The moment you realise that it's time...
The time is nigh.
Imagine the feeling when you just realise that you have been dragging your feet when you should have been sprinting to the finish line? I feel kind of like that with our European expansion and our reluctance to expand into Asia.
Imagine the feeling when you just realise that you have been dragging your feet when you should have been sprinting to the finish line? I feel kind of like that with our European expansion and our reluctance to expand into Asia.
Published in Entrepreneurship
Monday, 16 January 2017 08:25
The truth about life in the bosses seat
I've had a phenomenal start to the new year - by choice.
I chose to look at 2017, literally through a new set of glasses, and with a mindset that begs for change.
Change is a strange word, because it means so many things to people, and rarely does it mean the same from one person to another.
I encapsulate my thoughts on change, by looking at my life and how fortunate I have been, then looking ahead and seeing what purpose I have that underpins my next stage of this incredible journey.
I chose to look at 2017, literally through a new set of glasses, and with a mindset that begs for change.
Change is a strange word, because it means so many things to people, and rarely does it mean the same from one person to another.
I encapsulate my thoughts on change, by looking at my life and how fortunate I have been, then looking ahead and seeing what purpose I have that underpins my next stage of this incredible journey.
Published in Entrepreneurship
Tuesday, 10 January 2017 08:27
Why making the Top 10 Marketing Content Writers in the US matters
A few years back, we expanded into the US market. As an entrepreneur, I am not only passionate about growing a business, but also creating jobs for people particularly in areas with high unemployment.
Atlanta was my first choice, and my second was New York.
Atlanta was my first choice, and my second was New York.
Published in Marketing
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Tuesday, 03 January 2017 17:12
5 Ways to start afresh in 2017
There are many things that we do when we have time off; catch up with family and friends, play sport, watch television and do all the things we haven't had time to do throughout the year. When the time comes to get back to work, many of us think about what we can do to have the best year possible. I know that this has certainly been on my mind.
Published in Culture
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Friday, 30 December 2016 04:23
Is your marketing job still relevant?
Just when we thought the new role of Martech was up there with new and innovative, the marketing industry just became seriously disrupted.
If you thought your marketing degree would teach you what you need to know to get a job in marketing, think again. While some think that understanding the basis of marketing technologies will give them the edge, it may so for the next year, but after that - forget it.
If you thought your marketing degree would teach you what you need to know to get a job in marketing, think again. While some think that understanding the basis of marketing technologies will give them the edge, it may so for the next year, but after that - forget it.
Published in Marketing
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Thursday, 29 December 2016 05:03
How to know what your next year is really going to be like - Personal Growth
Personal growth is not something you just stumble upon. It's something that you have to acknowledge, own, believe in, and work at.
Published in Mellissah Smith
Wednesday, 21 December 2016 03:36
What is your New Years' Resolutions? Here's mine.
I'm so excited to start a new year and go full steam ahead on both my personal and professional goals.
Published in Mellissah Smith
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Friday, 09 December 2016 08:07
The ultimate Christmas Party
I'm not one for a party as I quite like my own company and that of my closest friends. Other than the odd glass of champagne, I don't find drinking to be my vice either. So, when it comes to Christmas, if only everyone would agree that all the money involved should go to charity, I would be in my element.
I guess if I posed this question to my team, they would possibly agree, but this year has been a big one and they deserve their moment of letting loose and enjoying each other's company outside of work, celebrating their success.
I guess if I posed this question to my team, they would possibly agree, but this year has been a big one and they deserve their moment of letting loose and enjoying each other's company outside of work, celebrating their success.
Published in Marketing
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Thursday, 08 December 2016 07:05
What the hell are you going to do?
I had an early mark yesterday as I wasn't feeling the best and of course, after falling asleep at 3pm, I woke up in the middle of the night.
Published in Mellissah Smith