Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 30 December 2016 04:23

Is your marketing job still relevant?

Just when we thought the new role of Martech was up there with new and innovative, the marketing industry just became seriously disrupted.

If you thought your marketing degree would teach you what you need to know to get a job in marketing, think again. While some think that understanding the basis of marketing technologies will give them the edge, it may so for the next year, but after that - forget it.
Personal growth is not something you just stumble upon. It's something that you have to acknowledge, own, believe in, and work at.
Wednesday, 21 December 2016 03:36

What is your New Years' Resolutions? Here's mine.

I'm so excited to start a new year and go full steam ahead on both my personal and professional goals.
Friday, 09 December 2016 08:07

The ultimate Christmas Party

I'm not one for a party as I quite like my own company and that of my closest friends. Other than the odd glass of champagne, I don't find drinking to be my vice either. So, when it comes to Christmas, if only everyone would agree that all the money involved should go to charity, I would be in my element.

I guess if I posed this question to my team, they would possibly agree, but this year has been a big one and they deserve their moment of letting loose and enjoying each other's company outside of work, celebrating their success.
Thursday, 08 December 2016 07:05

What the hell are you going to do?

I had an early mark yesterday as I wasn't feeling the best and of course, after falling asleep at 3pm, I woke up in the middle of the night.
It's that time of year where even I am reflecting on the year that has passed and the one I am about to have. My family Christmas is being replaced with a trip to Aspen, skiing the festive season away in a winter wonderland where both exercise and a lot of time to think are part of the parcel.
Some people are satisfied with minimal sales and minimal income, and there is no motivational factors that will ever change that. All motivating them will do, is change their expectation of entitlement.
Innovation is notoriously hard, and for those selling the service of innovation, one must ask, "are they innovating themselves or are they just selling a dream?".

I constantly have people contact me in relation to disrupting my industry and I laugh. Clearly they don't read my blogs as I am 5 steps ahead. First mistake. Second mistake is I take the opportunity to look at their businesses and while the buzzwords come in hard and fast, they have no substance to break it up.
There's a changing of the guard coming up in the next few years, and I can see it very clearly. I have a 20 year old niece who has nearly finished University and has received High Distinctions and Distinctions in everything she has done (Marketing and Human Resources) as well as worked full-time for three years at Marketing Eye, played sport and had an active social life.

Stress is rare, as she just takes life in her stride. She is a role model and the future, someone that young women and men should look up to.
You are never as good as you want to be unless of course you are a narcassist and you think you know it all, and that your s*** doesn't stink.

The reality is for anyone who wants to improve their status quo, grow and be the best they possibly can, you have to be ready to put in the hard yards, take the set-backs on the chin, and move forward with purpose.

Marketing Eye continues to grow and with that we take an approach that is innovative and collaborative. I've never been one to make decisions without consulting others, and mostly that has kept me in good stead. When we second guess things, that's when it goes pear shaped. 
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