Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.
I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.
If you are looking for inspiration online, here is where I like to go:
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.
2. Creative Boom:
There is a cross section of creativity on this site. It is inspiring and pushes boundaries while staying sometimes within the lines.
There are many lessons to learn when talking to crowds, and the first is to adapt to the crowd you are talking to.
It's particularly exciting given that usually we only share part of the plan, but this year, we decided to share it all - along with our profit sharing strategy for employees. It's time for many of our younger team members to start investing in houses or apartments, and they cannot do that without getting some real money behind them.
Taking some good advice from a friend, I have been on the road to a new journey of self-discovery and it is a complete eye-opener.
When hearing this story, which goes beyond what I have just written and focuses heavily on the fact that she is a woman, I find myself compelled to re-educate anyone around me that believes that this behaviour and thought-process is acceptable.
As a company, Marketing Eye has been a company who believes that growth is imperative to keep employees engaged, stay ahead of the curve and invest in areas such as innovation and technology – but this is all not easily funded.
I came across a company recently that sparked my attention: Kabbage.
I'm in heavy business planning stage right now and I am looking for a lot of growth and development within our business. Our products need further development before August, and our APP must be finished for our clients, licensees and employees so that training and development as well as the marketing dashboard is at their fingertips.
I'm a strong believer in technology and how it powers performance. I don't hide behind the fact that I believe that marketing needs to reinvent itself and allow robots in, while still maintaining the personal touch. It's a hard combo and no-one really has it right. Marketing automation was supposed to solve this problem but there is no program yet on the market that actually does this well enough.
The human touch is still over-needed.
To keep abreast of what is going on in our industry and to maintain our position of leadership, we are working more on innovation and technology, while teaching new staff, new ways in which they can work to better perform for clients.
A catalyst for this is change is needed every year in a growing progressive company. You can't deliver upon continual growth at the rate we are aiming for without making sure you are a step ahead of the market - always.
People buy-in is instrumental and at my own fault I have sometimes forgotten that inclusion when I have impulsively developed a new or innovative process. Fairly stereo typical of an entrepreneur who is creative, but not acceptable and sustainable.
If your business hasn't:
Developed a business plan for 2016/17
Developed a marketing strategy that is not the same as last year, for 2016/17
Audited your processes for constant improvement across all areas
Set your sales goals and ensured all team members are across them
Invested in people management, development and growth allowing adequate budget for the year
Made innovation your number one motivator for staying on top
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