Marketing Eye Blog

Marketing Eye Blog

Tag: graphic design

Tuesday, 05 April 2022

ViewDS

With a reputation for security, reliability, scalability and exemplary support in over 20 countries, ViewDS is an Identity Solutions company with innovative identity software such as cloud identity management solutions, systems integrators, data synchronisation and more.

ViewDS identified a need to improve the company’s ability to communicate values, generate sales leads and showcase the range of solutions, products and resources they provide to clients. ViewDS reached out to our team at Marketing Eye to build brand awareness, generate leads amongst clients and keep current users informed and interested in their products and services. Through a marketing workshop, the company’s marketing strategy was formed in line with its sales and marketing goals for the next 12 months. The marketing strategy was then implemented as part of Marketing Eye’s outsourced marketing department services which included the development of marketing collateral in line with ViewDS’ style guide (brochures, flyers and business cards), email marketing campaigns, case studies, website development and white papers.

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Published in Portfolio
Tuesday, 05 April 2022

Jenny’s ELC

Jenny’s ELC’s is a Bendigo based Early Learning Centre with a philosophy to encourage every child to develop and learn with the exploration of their interests. Providing childcare programs, quality resources and diverse indoor and outdoor environments, Jenny’s ELC creates an inviting home away from home for both parents and children. Focused on the region of Bendigo, Jenny’s ELC identified a need for the company to communicate their values and showcase the quality programs offered to parents. With four early learning centres, Jenny’s ELC wanted to improve their marketing efforts to introduce new clients to their service as well as maintain the interest of existing clients. Jenny’s ELC reached out to our Melbourne team at Marketing Eye to assist in building brand awareness and keep current parents informed and interested in their services. Through a marketing workshop, the company’s marketing strategy was formed in line with its marketing goals for the next 12 months. The marketing strategy was then implemented as part of Marketing Eye’s outsourced marketing department services which included the development of marketing collateral in line with Jenny’s ELC branding style guide (brochures, flyers, business cars, forms and posters), email marketing campaigns, advertisements, billboards, social media advertising and other content.

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Published in Portfolio
Tuesday, 05 April 2022

Bloom Consulting

Bloom Consulting is an Australian technology consulting company and SAP Silver Partner that specialises in the transformation of a business’ procurement function. The company offers a complete suite of end-to-end, tailored procurement transformation and adoption services working closely with SAP across their Ariba, Fieldglass, Concur and S/4 HANA solutions as well as with other partners such as Coupa, Spendconsole etc. Bloom Consulting’s team from Sydney, NSW, reached out to our marketing consulting team at Marketing Eye with an interest in elevating their marketing efforts for increased brand awareness and lead generation. As an approved MDF supplier in the SAP ecosystem, Marketing Eye was able to deliver marketing services that included redesign of Bloom’s website, update of marketing collateral such as brochures, and setting up of marketing cadences such as social media marketing, email marketing, SEO and public relations.

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Published in Portfolio
Tuesday, 05 April 2022

At One Foods

At One Foods is an Australian owned, businesses based in Queensland, that offer healthy snacks with substance, allowing consumers to improve their eating habits and live a healthy lifestyle. Whether the consumer is an athlete or is seeking to eat a healthy snack amidst their busy corporate lifestyle, At One Foods makes goals of living a healthy lifestyle easily attainable.

Seeking to increase brand awareness and to strengthen relationships with consumers, distributors, and resellers, At One Foods reached out the Marketing Eye team in Melbourne. After completing a marketing workshop, the Marketing Eye team developed a comprehensive marketing strategy for the next 12 months that would enable the brand to achieve their goals. At One Foods needed to create relevant and engaging content for their audience to generate the desired brand awareness. Marketing Eye successfully delivered a strategy that included content creation, in depth social media analysis, and an accurate allocation of their marketing budget to ensure optimal results, all to assist At One Foods leverage their brand in the industry.

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Published in Portfolio
Wednesday, 09 March 2022

BMPRO

Having over 50 years of experience in power solutions combined with manufacturing and design facilities in Melbourne, Australia, BMPRO are leading experts in RV power and control management. BMPRO has over 150,000 systems installed across various power management, control, and monitoring systems in the RV industry worldwide.

BMPRO planned to diversify and expand its current marketing channels. In order to achieve this, additional market research needed to be conducted on the ground along with an increase in investment in marketing efforts to capitalise on the brand in target markets. Consistent with the future direction of the company, communication objectives were developed as a core driver in raising brand awareness and positioning of the company as a trusted provider for Recreational Vehicle Manufacturers (RV’s) and Original Equipment Manufacturers (OEMs). As part of our outsourced marketing department services, Marketing Eye facilitated the execution of marketing activities to drive channel sales and launch ProSmart. This included running of social media campaigns, and development of  email marketing, public relations and advertising strategies as well as other content such as website landing pages.
Published in Manufacturing
Wednesday, 09 March 2022

Lumus Imaging

Lumus Imaging (previously Healthcare Imaging Services and QDI) is a medical diagnostic imaging company that specialises in delivering accessible, and timely diagnostic services such as MRI, CT, PET scans, angiography etc. to rural and metropolitan Australia.

Although Lumus Imaging had engaged in ad hoc marketing, there was a need for the company ability to communicate value and capitalise on available opportunities (such as treatment of chronic illnesses) especially in light of the current pandemic restrictions placed on the healthcare industry as well as its rebrand.

Lumus Imaging reached out to our Melbourne team at Marketing Eye to build brand awareness, generate leads amongst referrers and keep current patients informed and interested in their services. Through a marketing workshop, the company’s marketing strategy was formed in line with its sales and marketing goals for the next 12 months. The marketing strategy was then implemented as part of Marketing Eye’s outsourced marketing department services which included the development of marketing collateral in line with Lumus’ rebrand style guide (brochures, flyers, business cards, doctors’ profiles, folders), email marketing campaigns, public relations and other content.

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Monday, 07 March 2022

Real Juice

Real Juice is a proudly Australian owned and operated juice company that is based in the citrus region of Australia – Griffith, NSW. This company provides consumers with real fruit juice without the presence of added sugars or harmful chemicals keeping them craving for more.

Real Juice reached out to our Melbourne Marketing team at Marketing Eye to elevate their marketing efforts and brand presence in the market. Through a marketing workshop, the companies marketing strategy for the next 12 months was formed. This consumer goods company needed the development of relevant content for their audience in order to build their brand awareness. Marketing Eye delivered a strategy that included content creation, complete label redesign, social media marketing and advertising (such as billboards) which would allow the company to build brand recognition and keep consumers informed and interested in their products.

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Published in Retail Marketing
Thursday, 29 October 2020

Marketing Eye | Recruitment

Marketing Eye is a digital marketing agency known for being creative, fun and culture-savvy. From Friday lunches through to innovative ways to engage with employees, Marketing Eye's culture is incredible on many levels. As you would expect from a marketing agency, Marketing Eye has a uber cool office in the heart of South Yarra, Melbourne, Sydney city and Buckhead, Atlanta. We work across a variety of industries and in particular professional services, technology, FMCG, manufacturing, logistics, property and finance. Marketing Eye has also been recognised as one of the best marketing strategy consulting firms in the world and has been named in the "Top 10 Marketing Strategy Consulting Firms in the US".

As such we attract a variety of applicants from marketing and communications backgrounds for positions including Content Co-ordinator, Digital Marketing Assistant, Digital Marketing Co-ordinator, Digital Marketing Executive, Digital Marketing Manager, Digital Marketing Director and others. Our own marketing efforts include the creation of business cards, flyers, posters, signage, and other marketing collateral.

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Published in Professional Services
Thursday, 08 October 2020

Standard Access | Building Services

Standard Access Australia are industry experts in vertical access and hoisting solutions with a reputation for full-service provision. The company has a thirty-year strong history along with extensive training and hands-on experience across the renewables sector and permanent BMU installations and are able to provide complete engineered solutions.

Marketing Eye was able to provide outsourced marketing services to Standard Access Australia by conducting a branding workshop and designing a SEO-optimised website for the business, along with the creation of signage, brochures and other marketing collateral.

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Wednesday, 12 August 2020

Pietra Gallery - Natural Stone

Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia. With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in Pakenham contains thousands of square meters of Natural Stones (Tiles and Slabs and Pavers) ready for immediate delivery.

The founder of Pietra Gallery reached out to Marketing Eye after viewing its numerous projects in the construction and interior design industries. Through Marketing Eye's marketing workshop, the company's marketing strategy was conceived. The company needed a fresh logo, which our Melbourne Marketing consultancy delivered by launching a redeveloped website. Using our expertise, we have helped to elevate Pietra Gallery’s online presence in addition to creating informative marketing collateral. One example is Marketing Eye’s brochure and buyer catalogue which detail Pietra Gallery’s exclusive offerings, creating better brand awareness and product understanding. 

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