Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
It's that time of year where even I am reflecting on the year that has passed and the one I am about to have. My family Christmas is being replaced with a trip to Aspen, skiing the festive season away in a winter wonderland where both exercise and a lot of time to think are part of the parcel.
Some people are satisfied with minimal sales and minimal income, and there is no motivational factors that will ever change that. All motivating them will do, is change their expectation of entitlement.
Innovation is notoriously hard, and for those selling the service of innovation, one must ask, "are they innovating themselves or are they just selling a dream?".

I constantly have people contact me in relation to disrupting my industry and I laugh. Clearly they don't read my blogs as I am 5 steps ahead. First mistake. Second mistake is I take the opportunity to look at their businesses and while the buzzwords come in hard and fast, they have no substance to break it up.
There's a changing of the guard coming up in the next few years, and I can see it very clearly. I have a 20 year old niece who has nearly finished University and has received High Distinctions and Distinctions in everything she has done (Marketing and Human Resources) as well as worked full-time for three years at Marketing Eye, played sport and had an active social life.

Stress is rare, as she just takes life in her stride. She is a role model and the future, someone that young women and men should look up to.
You are never as good as you want to be unless of course you are a narcassist and you think you know it all, and that your s*** doesn't stink.

The reality is for anyone who wants to improve their status quo, grow and be the best they possibly can, you have to be ready to put in the hard yards, take the set-backs on the chin, and move forward with purpose.

Marketing Eye continues to grow and with that we take an approach that is innovative and collaborative. I've never been one to make decisions without consulting others, and mostly that has kept me in good stead. When we second guess things, that's when it goes pear shaped. 
Tuesday, 29 November 2016 10:36

Christmas gifts for clients and staff

I personally love giving gifts. It makes me happy to surprise people and show them that I care, or have remembered them in some way.
I personally struggle with some millennials but like any generation, there are a few that make a bad name for everyone else. No doubt the same could be said for my generation. In general, millennials are paving the way for innovation and reshaping how we work, why we work and what we are capable of.
Wednesday, 23 November 2016 07:11

Why gossip kills company culture

I was talking to some entrepreneurs last night, and we discussed issues surrounding what is a killer in an office or for an company as a whole. 

There are millions of articles on leadership, and equally as many on millennials and their sense of entitlement. Funnily enough the word gossip comes up quite a bit in many of these articles around employee dissatisfaction. If one employee shares a dissatisfaction, and shares it, then others start thinking about what they feel, and rather than focus on the positive, if they have stuff going on in their lives or may have had a request for something declined in the office, they too start to think.
Every day I sit at my computer early in the morning before the team arrives at work, and I think about how I can get the most out of my day. I have a 'to do list' like everyone else, but I always make that secondary to what the overarching goal is for the day that I am about to have.
Monday, 21 November 2016 07:40

Are you curious about where you are going?

I'm sure many of you are like me, and you ask yourself "Where am I going?". 

It's a common conversation that one has with oneself when you are looking deep within and trying to ascertain what it is you want out of life and how you are going to actually get there. It is when you don't have those conversations with yourself that you really have to worry.
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