Blog Author Mellissah Smith - Page 17
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 17 August 2018 11:17
$1,000,000 - Amateur move
I'm sitting at the airport about to hop on my next plane. I dress the same way every flight for comfort; a Nike pant, Armani knit, Nike shoes and jewellery. I wear a scarf to lift the outfit just in case my luggage goes missing at the other end, and I always pack a pair of heels in my hand luggage. I am ready.
Published in Entrepreneurship
Thursday, 16 August 2018 07:48
Are women afraid to lead by themselves?
Entrepreneurship can be the toughest gig in the world especially for a woman. Without playing the 'female' card, there are many different issues that women face when making the courageous decision to be an entrepreneur - and most of it is about their mindset.
Published in Entrepreneurship
Monday, 13 August 2018 07:21
Large corporates have deep pockets, but don't be scared off
It's true. I was told by someone who I respect with more than a billion dollars in the bank to forget about developing Robotic Marketer, the world's first robotic and AI based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "stuff that!". I truly believe that I can do anything I set my mind to - and I'm right.
Published in Entrepreneurship
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Friday, 10 August 2018 07:15
The next extraordinary move that puts you out of your comfort zone will make you
An extraordinary thing happened yesterday. I saw someone through their eyes. Their vulnerability, insecurities, hopes and dreams - and their next move will define them more than they realise.
Published in Mellissah Smith
Monday, 06 August 2018 07:48
The best marketing consulting firms in the world today are...
Marketing Eye put an incredible amount of effort into delivering world-class marketing strategies to clients. We have invested heavily in research and development, and of course, developing the world's first Robotic Marketer. When it comes to accolades, we never enter awards or accept nominations, but we do find that being in good company is positioning gold.
Published in Marketing
Thursday, 02 August 2018 07:57
My marketing conundrum - please help!
I once had to hire a law firm, and at the time I didn’t have a lot of money to throw around. I was growing a business, and every cent counted.
Published in Marketing
Wednesday, 01 August 2018 07:10
The 3 biggest reasons why entrepreneurs can't sleep
Last night I had two hours sleep. I lay in bed for hours on end tossing and turning, thinking about a whole heap of things.
Published in Entrepreneurship
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Tuesday, 31 July 2018 16:26
In business there's days that you will pinch yourself
Today is one of those days. I woke up every hour from midnight, ready to get up and pack my bags for yet another trip.
Published in Entrepreneurship
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Monday, 30 July 2018 10:07
What young people really want
I have spent my weekend looking at the big picture. Where is my business going? How am I and the rest of my team going to get it there? What is going to make the company more unique? How do we retain our talented team? What incentives do we need to have in place? All the normal questions really.
Published in Culture
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Friday, 27 July 2018 08:04
The one biggest instigator that makes people less likely to be successful
There are many reasons why people are held back from reaching their full potential. Some are due to circumstances that they feel they cannot get out of. Other reasons may be that they have commitments over their heads. Or perhaps it's them. They dream big, but do nothing about it.
Published in Entrepreneurship
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