Blog Author Mellissah Smith - Page 17

In all walks of life, you will find that one person, or perhaps a few that hold vindictive personality disorders. It's hard to avoid because many of us are not expert psychologists and have not been trained to see signs in people before it's too late or they have weasled their way into your workplace or life.

As an avid technology enthusiast and entrepreneur, findng new and upcoming technologies that may be instrumental in either Marketing Eye's or our clients future marketing campaigns is a passion. 

Recently, one such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realised that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.

The last quarter has been an interesting time, particularly with the influence of the global economy and in particular, the movement that has been a follow-on affect of the Trump Presidency.

The turmoil we are experiencing now, is nothing short of scary. What if one of these "fools" actually sends off a bomb and it heads in our direction? I'm scared, are you?

A year or so back, one of the Marketing Eye interns set up an Instagram account for the office dog, Pippa Smith. As interns do, they didn't give us the password and possibly had their own email address attached to it, so we were never able to retrieve it again.

Then a staff member decided that everyone loved her so much, that they wanted to set up an instagram account - and not give me the passwords. It was quite funny at the time, as they dressed her up and took the most adorable pictures. Like a true professional, Pippa Smith just stood there and looked at the camera.

The world works in wonderful ways, and quite often we don’t even realise it.

We were all meant to be doing the things we are doing, for the time we are doing it. That is a fact.

Startups are hard work, require a lot of resilience and often are flawed with the fact that many are not adequately funded to a) hire the right people b) to marketing the business c) to have the infrastructure in place for growth.

One of the biggest misconceptions that business owners have it is that if they have a marketing strategy developed, all of a sudden, overnight, an influx of leads will come through the door.

It's hard running a business, and even harder to manage the fact that many entrepreneurs and CEO's want everything 'yesterday' and are impatient by nature. That same impatience often makes them very success, as does their attention to detail, but when it comes marketing, unless you have an unlimited budget, it is impossible to be an overnight success.

As an owner of an agency, I know this thought process too well.

It takes a good 20 to 40 hours minimum to write a marketing strategy, and that is after research and a 4-hour workshop. To expect that to be finished overnight in itself is impossible and would be only at the determent of the client. No-one is that good, that innovative and creative to put their knowledge into a strategy that is campaign driven to drive leads. No-one. We could put 20 people on the one strategy and it still would not be right after a week - and that is fact.

I come up with my best ideas away from the office. Not sitting at my desk under pressure.

My heart is in rural Australia. I live in the big city, but I don't feel like it is home. It is just a place where I sleep sometimes, while I am on my journey growing my business and living life.

A few years back I donated my time, money and resources to an outback town to encourage entrepreneurship. Out of that business incubator, there are a number of businesses that are still developing and will in the years to come, grow into businesses that employ people, create opportunities and sell to the world. I'm very proud to have met the incredible people who put up their hands and were part of this movement where they decided to make a stance against long-term unemployment and the drawn out drought that is still affecting their livelihoods.

Last night I was reminded of a man who took his cattle to the ship to be loaded, only to be told that they would die should they land in Asia as they were too skinny. The stevedore suggested that he took the cows off the boat and shoot them all. 

At my age, I have seen a lot and in the past six months, I have had two friends die from drug overdoses. They were hugely successful in their careers, and no-one saw it coming. Perhaps they were accidental overdoes, or maybe they chose this path, but it begs the question - what responsibility do we have as friends, family and employers of people who are suffering from addiction, anxiety and depression?

It's not in your imagination, but marketing your business is getting a whole lot harder. What was once an easy to achieve goal, is now polluted by too many choices for both your customer and yourself, in the marketing mix.

As a customer, it is confusing and very few companies have fine-tuned the art of simple. We all learn at University to "Keep It Simple Stupid" - the KISS principal, but too many of us have forgotten that and perhaps we no longer believe it to be relevant. I do. Confusing the client, and our clients confusing their customers is a huge mistake and only when a customer identifies this do they start the breakthrough to achieving their next step towards achieving their ultimate marketing goal.