We are exposed to 10,000 brand messages per day- how to make yours stick
Marketing
Smart businesses know that a big part of their marketing strategy should be digital. Consumers and businesses are constantly online, with almost 8 in 10 people using social media and over a third of us checking it more than five times a day. With our brain processing an abundance of information daily, our mental filters are on overdrive. As marketers, we need to tackle the problem of how we get our posts to remain in the minds of our audience? Marketing strategy is key, however, that is easier said than done. Marketing consultants offer great insight into strategies and tools to help your business achieve a tailored solution.
Marketing Strategy
An effective marketing strategy does not need to be difficult. It is just a plan of action to reach your goal objective. The hardest part of a marketing strategy is getting started. So how do you set your business up for online success?
Customer Profile
First things first, determining your ideal customer profile. Identifying your ideal customer profile is key when building a successful and targeted marketing campaign. This means you need as much specific information as possible. Creating a strategy for one specific profile will enable the best results, don’t go too broad as it is easier to create relevant, engaging content for a specific audience. Don’t make the mistake that many businesses do of skipping this step and jumping directly into different marketing channels.
Websites
Websites make a strong impression. How many times have you left a website because its set out was confusing or it didn’t look professional? Your website is often what your customers see first and is therefore a vital part of your marketing strategy, not to be overlooked. What you look for in a website is probably the same as what your clients look for. For me, this is a professional and mobile friendly design that is easy to understand, as well as a quick loading speed. The average person only waits around 3 seconds for something to load before leaving the page!
Social Media
Website are often the first point of contact, however this is expanding to Instagram and Facebook. It is necessary to identify what form of social media is the most profitable. Where does the majority of your audience engage? This is where you should be putting the time and money. Creating content for these platform are vital. Look at your target market, what are they into? What will gain their attention? Focus on this to get your message across. Keep it real, relevant and catchy, while building a recognisable brand identity.
Strategies are ever changing due to trial and error and with developing technologies. Don’t make the mistake of creating a strategy with a fix mindset, manoeuvrability is important. If you feel out of your depth, or your strategies do not seem to working, consider a marketing consultant.
Marketing Consultancy
Marketing consultants offer an honest, outside perspective without bias. They are there to review, create and implement effective and tailored marketing strategies to fit your business. With a range of expertise, consultants are well versed in the latest marketing tools and technology, working quickly and efficiently to deliver effective, metric- driven campaigns.
Consumers are thirsty for information. However, as we are exposed to 10,00 brand messages per day, it is hard to make an impression. Relevant content it vital. External consulting companies do this daily, and know the best way to create engaging content for your audience. By monitoring results, adjusting strategies and investing time solely on your marketing campaigns, it won’t take long to see results, whether it be increased website traffic or more likes on your Instagram page.
Marketing consultants can infuse your business with new, innovative ideas, strategic insights and significant results, making your content stick on the minds of your audience. Not to mention it saves your time and resources!
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comments ( 4 )
Phil Ye
11 Dec 2018Great post. I really agree that creating a consumer profile is an important step because it's a lot easy to communicate to 'one person' than communicate with 'potential customers'.
ReplyMontahna
03 Oct 2018The title of this blog post immediately captivated me and drew me in as I wanted to learn more. In an overly-saturated digital environment it's incredibly difficult for businesses, particularly small to medium sized ones to stand out amongst the rest and utilise digital marketing tools effectively. This blog post effectively lists helpful marketing tips for businesses and provides a basic understanding of the importance of digital marketing in an easy to digest, helpful and authentic way. Furthermore, a solution is provided which is to enlist the help of marketing consultants in providing a tailored marketing strategy for your business. It's so easy to become overwhelmed in the digital world, hence it's best to get those who are well-trained and up to date in the field to take the reigns. Absolutely a worthwhile investment in today's digital age.
ReplyAnnika
26 Sep 2018To start, the title of this article grabs the attention of someone who is desperate to have their company stand out. The first part of the blog explains the importance of having a an effective website- quick and concise but also offerening up all the relevant information. The company needs to be unique and call out to a very particular audience. A company that has no trained professional to handle the setup of a website or social media might be intimidated by this task as there are so many moving parts. Right at the end of the blog, however, Mellissah presents a solution in the form of a marketing consultant. This blog is very effective in laying out what needs to be done to make a company stick and how you can do it in a time effective way.
ReplyNick Giordano
26 Sep 2018We are currently in the age of social media, and although I agree that having a well thought out, organized website is important, running a company social media on platforms such as Instagram and Facebook is far more important. From my own personal experience, I often find that seeing an advertisement on social media makes me more likely to visit that particular companies website, rather than the other way around. Having good social media content draws people in and will make them more interested in your company, prompting them to further investigate through the internet, so in many ways, social media is actually the first point of contact.
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