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The 'pinch yourself' moment that every entrepreneur needs to have

The 'pinch yourself' moment that every entrepreneur needs to have

As the weeks creep up, I am becoming more and more anxious about the long-awaited launch of Robotic Marketer.

I have been in marketing for 28 years and this is going to be my moment, the one that will define all my career achievements. It is by far the best career accomplishment I have ever made, and it all started because I had a problem that needed to be fixed.

Apparently, this is the norm. Tech entrepreneurs often find a problem in something that they do, and that leads to them developing something that solves that problem.

For me, I have secretly always wanted to be a successful technology entrepreneur. I have for years built technology solutions for companies that I have worked with and for my own company, but never anything of this magnitude. 

There are many things that I have realised on this journey but the most important thing that has stuck in my mind is the fact that you can have a good idea, but if you do nothing with it, it is fruitless. People have great ideas every day but most don't do anything with it. I use to be that person. Now, I am not. I am the 'doer', the person who makes shit happen.

As the computer spits out one marketing strategy after another, I am having moments where secretly (and sometimes not too secretly) I am pinching myself. Did I really turn an idea into reality?

I did. I am no longer a procrastinator or someone who throws out a whole heap of ideas hoping one will stick, and that is what is so exciting about the next chapter.

I can't wait to hire an additional 40 staff in my Sydney and Melbourne office - to feel the buzz and energy of people who are all striving for one goal. I am forever thankful that this is my time where hopefully I will shine from the inside. 

Thank you to my incredible team. This journey has been amazing.

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comments ( 5 )
  • Nick Giordano
    Nick Giordano
    26 Sep 2018

    Following through with your ideas is something everyone should strive to do. An idea does not become a reality until you sit down and tell yourself that you want to make it a reality. If everyone in the world pursued every idea they had ever had, I am sure the world would be far more advanced than it is today. In order to succeed, one must believe in themselves and take risks to make their thoughts reality.

  • James
    13 Sep 2018

    One small step for the Robotic Marketer; one giant leap for the marketing industry!

  • Claudia
    10 Sep 2018

    Finally, the moment that has been waited is near. Good luck and good job for marketing eye team!

  • Alice D.
    Alice D.
    07 Sep 2018

    The Robotic Marketer will take marketing to new heights! Super excited to see what this martech can do.

  • Kaelyn
    07 Sep 2018

    "Happiness lies in the joy of achievement and the thrill of creative effort." -Franklin D. Roosevelt