In truth, do marketers really know why people choose one company over another?

The tide turns from time to time - that's a fact. When a business is going incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations.

I don't know if the new financial year unleashed something in entrepreneurs and business owners that I don't really know what, or that perhaps luck would have it, that our phones are ringing hot. We definitely couldn't have more leads coming through the door than what we do today. 

Adding another million to our bottom line isn't unusual but it sure means that we can do a lot more with our company in the future and this strong start to the new financial year has proven that. 

But it's not just Marketing Eye feeling the influx of clients. So too are our clients. Only two days ago a client rang and said that they are having the best quarter that they have ever had in their business. Just that day, they had received $400,000 in online sales. Another client has doubled their business in the past 3 months. While the newspapers are painting another picture, many businesses are really going great guns.

All of these businesses have one thing in common. They have a marketing strategy that they are actively implementing no matter how busy their business gets. Likewise, we follow this rule. In fact, while we are too busy for our own good, our ability to scale is in place and therefore we are about to embark on a more aggressive marketing strategy to ensure that we can leverage this position and continue to grow.

What I have realised from the last few months, given that so many companies are growing more than their expectations that I am personally connected with is that I don't know if it is marketing, or the economy or simply good luck. Whatever it is, thank you. We are enjoying the adrenelin of winning new accounts and expanding our business. Everyone has energy and are excited about what is to come.


comments ( 3 )
  • Annika
    Annika
    26 Sep 2018

    The success of Marketing eye and it’s clients is celebrated in this article, proving to any doubters that the rule of following a certain layed out marketing strategy is effective and hugely beneficial. Towards the end, Mellissah doesn’t have Marketing eye take full credit for the success giving other factors such as luck and the economy a shout out. This shows the humble nature of the company and how marketing eye focuses on collaborative work and isn’t solely interested in its own reputation and success. However, it seems to be clear it wasn’t just luck as the blog suggests there is a pattern of success with the businesses that work with Marketing eye.

    Reply
  • Nick Giordano
    Nick Giordano
    26 Sep 2018

    This blog addresses that regardless of the marketing strategy being used, a certain aspect of luck is always present as well. The same marketing strategy could be implemented on an incredibly successful year, as well as one that is not quite as well. Luck is not the only factor however, as true success is the result of many different factors all working out together in order to benefit a company. As it is mentioned in the blog, three of the greatest ones are marketing, economy, and good luck.

    Reply
  • James
    James
    14 Sep 2018

    How exciting! Let's hope this good fortune continues for everyone!

    Reply

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