In truth, do marketers really know why people choose one company over another?
I don't know if the new financial year unleashed something in entrepreneurs and business owners that I don't really know what, or that perhaps luck would have it, that our phones are ringing hot. We definitely couldn't have more leads coming through the door than what we do today.
Adding another million to our bottom line isn't unusual but it sure means that we can do a lot more with our company in the future and this strong start to the new financial year has proven that.
But it's not just Marketing Eye feeling the influx of clients. So too are our clients. Only two days ago a client rang and said that they are having the best quarter that they have ever had in their business. Just that day, they had received $400,000 in online sales. Another client has doubled their business in the past 3 months. While the newspapers are painting another picture, many businesses are really going great guns.
All of these businesses have one thing in common. They have a marketing strategy that they are actively implementing no matter how busy their business gets. Likewise, we follow this rule. In fact, while we are too busy for our own good, our ability to scale is in place and therefore we are about to embark on a more aggressive marketing strategy to ensure that we can leverage this position and continue to grow.
What I have realised from the last few months, given that so many companies are growing more than their expectations that I am personally connected with is that I don't know if it is marketing, or the economy or simply good luck. Whatever it is, thank you. We are enjoying the adrenelin of winning new accounts and expanding our business. Everyone has energy and are excited about what is to come.