The 6 most common reasons for why readers are reading everything except your blog
You’ve heard blogging is a good way to increase brand awareness of your business and you’ve started one. But you’ve likely run into a slight problem. No one is reading your blogs. This may be extremely disheartening, frustrating and above all discouraging to the progress of your blog however, it’s the same problem many people are struggling with and have struggled with in the past. If you’re struggling to get people to read your blogs here are six of the most common reasons why and what you can do to fix them.
You just launched your blog
If you’re very new to blogging and have just launched your blog then this may very well likely be the reason your blog hasn’t received as much traction as the more seasoned blogs out there. It will be unrealistic to expect your blog to start with getting heaps of visitors overnight and that’s just the truth. Being a blogger also means developing some sort of relationship with your readers and as well all know, relationships take time. You will need to create lots of content so it opens up more links to your blog through searches. Blogging is and never will be easy to stick with it and remember patience and persistence is key.
Your blog content isn’t optimised for search
Another reason for your blog not hitting it off with readers is because your content isn’t optimised for search. Blogging is a very effective inbound marketing tool and ties directly to search therefore each blog article you publish is another page that gets indexed into search engines. This means the more blog you write and publish, the more opportunities and the more likely you are to be found by readers searching for blogs. Studies have shown that a usual company will experience a whopping 45% of growth in traffic when they increase their blog posts from 11-20 to 21-50 articles!
You’re not promoting your blog
This might come off as obvious but nevertheless a common mistake that people overlook. Trying to get people to read your blogs is the same as getting people to buy your product and use your service. You have to market it. So how do you do that? Social media is known to be a very effective platform for promoting blog articles. You should also include a link to your blog on your website and any other platform where people may be associated with your brand. Remember to be a successful blogger you have to not only think like a blogger but also a marketer.
You’re not using or encouraging email subscription
Email subscription is one of the most sure-fire ways to ensure people continue coming back and reading your blogs after they have done so once. After all, you want your readers to stick around, right? Well, the best way to do this is by asking them to subscribe in particularly over email so they can get notifications direct to their inbox when new content is available on your blog. Make sure you display your email subscription form clearly on your blog page to make it easier for people to subscribe.
You don’t stick to a consistent publishing schedule
Sticking to a consistent publishing schedule is more important than you think. Maybe you have readers who have subscribed to your blog and thoroughly enjoy your content but you are likely to lose those same readers if you don’t post frequently and consistently. A study found that companies that blog 15 or more times a month received 5 times more traffic than companies that don’t blog at all. Further, companies that increased their blogging from 3-5 times a month to 6-8 times a month almost doubled their leads. That just goes to show how much readers and consumers value consistency for your posts.
Your content just isn’t that good
Last but not least, if any of the reasons above is your answer then maybe you need to look within your blog content itself. Are you writing about relevant topics? Are your blogs interesting? Is your writing style engaging? Content is arguably the most important aspect of a successful blog page. No matter how good you are at optimising your articles, how good you are at promoting your blog on social media readers will want to read them unless they’re engaging and valuable content to them. So make sure that the articles and content you create are interesting, engaging, and up to date for your target audience.
If your business needs advice regarding your marketing strategy or a consultation, get in contact with our marketing team today.