A marketing strategy workshop is a space for collaboration. Ideas are constructed, analysis is undertaken and critical decision making is implemented. Members from various departments can come together and understand how marketing influences their outcomes. This allows for more innovative and effective solutions.
Since workshops only happen occasionally be sure to take advantage of them to show the rest of the company just how important marketing is to success. This is your one chance to effectively demonstrate the impact of marketing on all departments of the business.
An effective marketing strategy should be the foundation of your marketing and communications activities. The right strategy will give you clear objectives, provide you with guidelines to point you to the right direction, and give you the appropriate metrics to evaluate your results and improve overall performance.
Developing an effective marketing strategy is a crucial and difficult task for any small to medium sized business. Which may leave you feeling helpless. However, the City of Melbourne council may have answered your prayers.
It’s important to have a lead generation strategy more than ever to bring success to your business and capitalise fully on market opportunities. Does your business have an effective lead generation process?