Displaying items by tag: EDM

Tuesday, 04 December 2018 13:29

How to get a 63.6% open rate

Coming into the marketing world as a university graduate, I knew what an EDM, open rate and click through rate was, but didn’t quite understand how it all worked. Last week I got a pleasant surprise when I went to analyse two EDMs sent out for a client and saw a whopping 63.6% open rate and 6.1% click through on one, and a 55.2% open rate and 13% click through on the other. I was shocked. I started checking everything, thinking I had somehow made a mistake and only sent it to a small database, or was looking at the wrong numbers. No, it was legit.

Published in Guest Blog
Wednesday, 09 May 2018 04:53

Waxed

Waxed is a highly successful waxing and eyelash company in Melbourne. With more than 6 retail stores, the company employed Marketing Eye Melbourne to ensure that new customers are coming into their stores and helping the business grow its clientele. To that end, Marketing Eye has developed a new website that will be launched in July 2018, and regular direct mail campaigns, EDM's and social media calendars.
Published in Portfolio
Tuesday, 08 May 2018 04:53

Robotic Marketer

Marketing Eye was engaged by Robotic Marketer to name the company, develop a brand, develop a website and marketing collateral including investor decks and sales decks. The name was developed by the founder of Marketing Eye Mellissah Smith, and the brand developed by a highly talented intern. The website was designed and developed in-house and all communications, stationary and investor decks are done by the creative and copywriting teams at Marketing Eye Melbourne.
Published in Portfolio