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Marketing Blog tag: 'EDM' - Marketing Eye

Tuesday, 23 June 2020 09:56

C.L. Services - Logistics

C.L Services is an established 3PL supply chain service, based in Atlanta, Georgia, with a competitive edge, their trademarked Prosponsive® logistics. Having been around for more than two decades, C.L. Services prides itself on its unique approach to 3PL services. Strong relationships, quality customer care, and leading TMS technology have led C.L. Services to become the trusted partner for freight management services.

Marketing Eye utilised its competitive advantage and created brand awareness through the creation of EDM, newsletters, and brochures. As part of the marketing strategy designed by the outsourced marketing department, C.L Services website was also repaired, and their social media channels were regularly updated to reflect the brand’s perspective.

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Published in Portfolio

KB Building Group service a niche market of controlled environment solutions, specialising in cold storage facility manufacturing.  Their industry-leading ‘one-stop-shop’ for cold storage designs for any industry and priding themselves with an eye for detail. Through matching KB Constructions eye for detail, the marketing strategy involved a branding redesign of marketing assets such as business cards and EDM. The website was restructured with sleek imagery and the new rebranding.

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Published in Portfolio

Marketing Eye was engaged by Quest Sanctuary Lakes to develop a marketing strategy which created a deeper online presence and exposure through social media channels and EDMs. A Christmas card campaign and information brochure were also created, highlighting the guest and corporate services offered by the modern apartment style hotel rooms located only 20 mins from the CBD.

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Published in Portfolio
Wednesday, 29 April 2020 16:18

Ultima Building Group

Ultima Building Group is a luxury building company based in the Sydney Metro area specialising in new home builds, renovations and extensions. The husband and wife duo behind the group have 18 years of experience and focus on all parts of a build, from council plans to interior design. As part of the outsourced marketing efforts by Marketing Eye, a redesign of the website to improve functionality and enhancing search engine optimisation were launched. There has also been a start up and development of their social media channels including lead generation campaigns on LinkedIn. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph,  Western Weekender and Bloomberg.

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PUBLIC RELATIONS

Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.

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Published in Portfolio
Friday, 24 April 2020 15:38

Panoptic - Medical | Health

Located in Australia and Indonesia, Panoptic Solutions, find security services for protective services, in order to keep them safe. Their business identifies, assess and reduces any risk or harm to families and employees from influential executives to celebrities. Providing security and medical assistance to their clients. Marketing Eye engaged to inform clients of Panoptic Solutions services, this was executed through educational brochures, EDM and flyers. Social media engagement and interaction was also implemented across all channels and a redevelopment of the website was undertaken, to match the new branding.

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Published in Portfolio
Friday, 24 April 2020 15:17

Matrix Surgical - Medical Supplies

Matrix Surgical is a surgical and medical equipment supply company based in Melbourne with over 20 years of industry experience. They ensure that quality and price are at the forefront of their mission. The marketing initiatives undertaken by the outsourced marketing team at Marketing Eye were to create meaningful content that will engage users and create conversations, via their social media platforms. Through the creation of marketing collateral, Matrix Surgical could showcase their equipment at networking events and tradeshows in addition to the creation of EDMs. Whilst refreshing the brand through the design of a new logo and website to represent the new image.

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Published in Portfolio
Friday, 24 April 2020 14:58

DentiCare - Medical Supplies

DentiCare provides payment plans for dental and orthodontic practices all around Australia. DentiCare found that 61% of patients use Denticare as a payment option because 79% of Australians can’t afford dental work. The marketing collateral created by Marketing Eye included ’12 days of Christmas’ campaign and assets such as brochures, flyers, EDMs, business cards, and a drink bottle promotion. All social media channels were engaged with relevant and consistent content.

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Published in Portfolio

Email might be considered an old-fashioned approach for your marketing efforts, but the truth is that a well-written email campaign can still be very powerful for your company. Because everyone accesses email on their smartphones, it’s become much easier to reach qualified leads with high-quality content. Recently, Marketing Eye and Robotic Marketer engaged in a discussion about email campaigns and how they can still be effective for what your company needs, which you can see here.

Published in Marketing
Monday, 11 March 2019 10:41

How beneficial is email marketing?

With the rapid rise of the internet in the last two decades, the use of emails has become an integral part of both our personal and professional lives.
Published in Marketing

Utility Software Services, a consulting firm specifically for energy retailers. They service all businesses from start-up to well established firms, by providing back and front office functions of the business as well as energy consulting and transformation services.  

Utility Software Services engaged with Marketing Eye to help them move to a new direction by engaging with target audiences more effectively. A range of marketing collateral was created including key messaging for web and online presences as well as all corresponding marketing material such as EDMs. We also ensured and maintained the social media accounts as part of the digital marketing strategy.

Marketing Eye was responsible for all EDM and social media management, all content was consistent with the brands story and key messaging that we developed for the website, and ensured the clients were engaging with the brand through posts, comments and likes.

Utility
Published in Portfolio
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