Why Your Content Needs to Be Optimised for Mobile
With COVID-19 and the rise of e-commerce, people are spending more time on their smartphones than ever before, meaning that optimising your content for mobile just became essential. In fact, recent statistics indicate that 67% of consumers engage in “digital window shopping” on their mobile, of which 77% lead to making purchasing decisions. These statistics combined give insight into changing consumer trends that help illuminate the need for businesses need to make their web content optimised for mobile devices.
What and Why We Need Mobile Optimisation?
Mobile optimisation refers to a website that can adapt to the device a customer is using to look for your company and content. Secondly, understanding why there is a demand for optimised mobile content is simple! About 70% of mobile searches lead to action within an hour, which takes desktop users a full month to reach, meaning that mobile marketing is the future.
Making a Mobile-Friendly Website
In order to create content that can be optimised on a mobile phone, understanding the mobile-friendly criteria is key. When looking at a website specifically, four key factors must be met:
- Device Compatibility
- Text Size
- Spacing of Buttons and Links
- Page Fit on Screen
If your website isn't already mobile-friendly, it’s time for an update. There is no longer room to justify slow, outdated websites that are not supported on mobile devices in 2021.
Optimising the User Experience
Content that is mobile-friendly must automatically change to fit the relevant devices, only showing content that is compatible with mobile devices, load quickly, and be simple to browse. When consumers access your website, they want easy access to the information they're looking for. If consumers are instead sent to a download page or a web version that is difficult to browse on a mobile device, bounce rates can skyrocket. Having a website that isn't mobile-friendly is as pointless as stocking shelves with items that customers can't access. It complicates the sales process and leads to several missed chances. Therefore, given the shift from desktop to mobile devices should be seamless and enjoyable for the user, focus on ensuring a hassle-free mobile experience and invest infeasible ideas to enhance your mobile-friendly marketing efforts.
Examining the recent trends of mobile payment apps (e.g., Paypal, Apple Pay, Amazon Pay, etc.), it is clear that online businesses have a lot of potential within mobile commerce. In fact, in 2021 alone, mobile commerce revenues were anticipated to account for 53.9% of all e-commerce purchases in 2021, with 6.4 billion smartphone users worldwide. Therefore, these statistics support the increasing need for brands to optimise their content for mobile users, allowing consumers to easily engage in the purchasing and payment process on their phones.
Overall, we can understand that as a business in 2021, you are required to maintain an innovation tempo to keep up with the shifting interests of consumers, which is now increasingly focused on mobile technology. With mobile devices, including mini tablets becoming the ‘go-to’ source for purchasing decisions and information, understanding why and how to optimise your content to be mobile-friendly is the next big step for your business.
If you need help with optimising your content or are interested in understanding how to create a mobile-friendly website, contact us today!