6 Non-Digital Marketing Tactics That Still Work
Digital marketing has exponentially become the marketing tactic of choice for businesses of all sizes.
Due to the rise in popularity of social media and e-commerce, traditional marketing tactics have become increasingly less popular. Although there are many advantages to using digital media, employing a mixed marketing strategy, combining digital and traditional marketing tactics, can optimize the reach of your brand message to your customer. To ensure your business's name is cutting through the noise and standing out to your potential customers, we have compiled a list of 6 Non-Digital Marketing Tactics that still work, even in the 21st century.
Product placement is the practice of deliberately featuring goods or services in films or television programs to gain exposure for products. Product placement is a marketing technique that has stood the test of time, having been used since the 19th century. This marketing method shows no signs of stopping, with double-digit growth in product placement revenues expected in 2021. The use of product placement is effective in engaging the viewers of the film or television series featuring the product. The key to successful product placement is through selecting a film or television program which your target audience is likely to view. In doing so, your prospective customers are being directly targeted and ROI will be higher.
Benefit Driven Copy is a simple yet effective marketing tactic, whereby you describe your product or service using the benefits offered to your target audience. As opposed to writing copy based on features, highlighting the key benefits your target audience will gain from acquiring your product or service will grab the attention of your customers. This is the difference between explaining that there are pockets on your jumper and emphasizing that this will allow you to hold your keys. When applying this for your own business, consider the problems your consumers may have, and how your product solves those problems.
Billboards are a powerful tool for marketing. It is the use of large print advertising to promote a product or service. Billboards are generally positioned along highways or in cities where there is a great deal of vehicular or foot traffic. Billboarding can generate a high volume of views and impressions for your business. Moreover, compared to some advertisements online, billboards are constantly generating exposure for your business. This can be especially beneficial for businesses that target a geographic demographic by placing it on a busy highway prospective customers may travel on for work.
Neighborhood canvassing refers to the use of door-to-door sales to generate leads. Through this marketing tactic, your company representative can engage with customers one on one, learning their needs, wants and concerns of their customers throughout the process. Representatives can ensure the benefits of the product or service is communicated clearly and handle any potential objections. Similar to billboard marketing, by identifying certain neighbors with a greater proportion of your targeted demographic, company representatives can be dispatched to the area.
Direct mail involves sending marketing materials to prospective customers through the post. This can come in the form of catalogues, newsletters, coupons or postcards.
As business communications transition to digital, receiving print media to reach out to consumers can be perceived as novel and stand out compared to a standard email. This can also be effective if your prospective customer base is less inclined to use social media. One survey has found that direct mail has a higher ROI than paid search ads. Using a mailing list of existing customers or prospective customers, using your desired format (catalogues, newsletters, coupons or postcards) incorporate a call to action within your design and simply dispatch the mail.
Event marketing can help connect prospective customers to your business by holding an exhibit, display or presentation to promote your product or service, or a cause. By encouraging in-person engagement, customers can get a first-hand experience with your products and the company themselves. Moreover, this can be a great networking opportunity, generating leads and finding talent. With everything re-opening after COVID, in-person events are highly sought after more than ever before. Examples of events businesses can run are conferences, seminars, team building events, trade shows, workshops, networking events and charity events.
Although these tactics are traditional, in no way should these be considered outdated. Many of these tactics have stood the test of time. Marketing Eye always recommends adopting a mix of both digital and traditional marketing tactics. For more information on how you can execute these tactics effectively, contact the team at Marketing Eye today.