3 AI Tools That Can Boost the Efficiency of Your Business’s Marketing Efforts

Marketing has been one of the many sectors that embraced AI. Numerous businesses and agencies now involve AI in their marketing endeavors, benefitting tremendously from the vast amounts of time saved when developing, executing, or refining marketing campaigns. On top of this, AI also assists with generating marketing ideas which can help with businesses that need extra creative spark. Given the additional resources that AI can provide to businesses, it has proved to be a tool that can genuinely aid your business towards successfully reaching marketing or sales objectives, as well as gaining that crucial edge over competitors. 

To get you started on your AI journey, here are 3 highly recommended AI-powered applications that can help streamline and transform your marketing campaigns.

1. Tweet Hunter

Key Features:  Content Generator, X Insights, Account Management and Automation, X Performance Predictor 

Bottom Line: Type in your best post ideas and apply the TweetPredict’s AI recommendations to improve your posts.  

This application can be essential for businesses that utilise X (formerly known as Twitter) for their promotional efforts. Tweet Hunter provides the standard or at least expected features of an AI-powered and platform-specific social media assistant, which can help your business improve its performance on X. 

However, to truly succeed on this platform, the key is to post captivating content that users will want to engage with. This is where the application’s most significant feature, TweetPredict, comes in. TweetPredict is a feature that uses AI to analyse your drafts and gives you a prediction of the post’s performance in terms of engagement and impressions. It is an effective tool to enhance content creation on X, helping you come up with the best ideas that can lead to increased marketing engagement. The algorithm used to assess your posts is based analysing existing well-performing posts and your business’s past posts. This ensures that the AI’s suggestions are not only based on trends that are known to work but also include your business account’s tone and style to maintain brand consistency! 

2. Insight Base

Key Features: AI Chatbot, Business and Industry Analytics Database, Data Simplification, Tailored Insights 

Bottom Line: Ask the software’s chatbot to retrieve and analyse data relevant to your marketing campaign.

Impactful marketing campaigns are not only powered by creativity and outside-of-the-box ideas but also through a deep understanding of the market and intended target audience. In order to achieve this, marketers cannot simply rely on their own company’s insights but they also need to consider quantitative data outside of their business. This is where Insight Base comes in, an online database that provides its users with access to a wealth of quantitative metrics on various businesses and industries. 

What sets Insight Base apart from any other business analytics database is its AI-powered chat feature that allows you to simply “ask” for the data. With this, businesses can save time on research, as results are retrieved in seconds by inputting simple search queries compared to more complicated ones if done manually over a search engine. The tool also customises the response to your business’s circumstances and objectives, making the insights more useful and relevant to your needs! 

3. Submagic

Key Features: AI-Powered Video Editing, Caption and Meta Description Generator 

Bottom Line: Upload a draft of your marketing video then let Submagic AI do the work! You can then adjust the video further to align it with your creative vision and brand.

Social media marketing remains one of the most popular channels for marketers due to its huge potential for virality. However, in a space that is now saturated with marketing content, more is needed from brand accounts to stand out and capture their audience’s attention. 

Marketing content in short-form vertical video is a trending strategy thanks to the popularity of TikTok and Instagram Reels. Businesses must refine their video content to be as engaging as possible in order to stand out amongst competitors on their respective platforms.

Out of the various video-editing AI software, Submagic serves a strong tool due to its simplicity and range of features. With a click of a button, Submagic can refine raw footage into a ready-to-post video. This can save you hours of editing! The AI is able to automatically splice your footage to ensure that only the best parts are included. It can also add features such as subtitles, transitions and sound effects to enhance the video. Even more, it also generates captions and meta descriptions for your video. Submagic can help minimise the process of video editing and copywriting, which enables businesses to streamline their creative efforts and save resources in time-consuming tasks.

Now that you’re equipped with AI tools that can elevate your campaign, it’s time to start implementing them today. Need more help with your marketing strategies? With Marketing Eye's fractional CMO services and outsourced marketing solutions, companies from different industries can achieve accelerated ROI from marketing.

Ready to take your strategies up a notch? Contact Marketing Eye today to explore how our expert team can help your business thrive today!