Thailand is a well-known tourist hot spot, with over 39 million visitors each year. However, it hasn't always been so popular and the Tourism Authority of Thailand, needed a new approach to rise those numbers. As the outsourced marketing department, Marketing Eye created a branding strategy for enticing tourists to visit. The strategy focused on branding and implemented a new logo “Amazing Thailand’ and tagline ‘Always Amazes You’. We went further with developing an information workshop for trade members, where a questionnaire was developed and a certificate of completed designed and implemented.
As part of the website development, visually appealing images of destinations were included to amaze potential tourists and feed their travel bug. The strategy designed was also to ensure consistency and cohesiveness across all marketing platforms that were created, which meant business cards and print media included the new brand identity and tagline.
Shadex provides customised blinds that are innovative and cost saving. Their website was completed a few years ago however, the marketing strategy had a focus on design, which was delivered through the creation of new marketing assets which included a new website and business cards.
Marketing Eye designed a website that showcased the work completed by Shadex and acted as a portfolio of their designs. We ensured that clients could reach a deeper understanding of the completed work and the high level of quality of blinds.