The World Incubator is a not-for-profit business incubator based in Wherry House, Charters Towers. Modelled on incubators in the USA, the philosophy of The World Incubator is to develop business ideas and take them to the world, employing local people. The World Incubator aims to help local communities in the Charters Towers region grow their and start-up businesses from the idea stage to commercialisation. Each incubator participant has access to mentoring, education, training, development and marketing to help them develop their business ideas and take them to ‘The World’ stage.
Marketing Eye worked with The World Incubator to create a marketing strategy that focuses on a clean look and feel that directly reflects what their brand stands for. Outsourced marketing through Marketing Eye also allowed the not-for-profit to create a modern and easy-to-navigate website that provides an optimal user experience for potential users making it that much easier to contribute to the cause.
Steel Supplies Website
As they read the newspaper advertisement, they considered the fact that they had no pre-warning, no consultation and no consideration - and realised more so than ever, that as a minority they have no power.
The reality is for anyone who wants to improve their status quo, grow and be the best they possibly can, you have to be ready to put in the hard yards, take the set-backs on the chin, and move forward with purpose.
Marketing Eye continues to grow and with that we take an approach that is innovative and collaborative. I've never been one to make decisions without consulting others, and mostly that has kept me in good stead. When we second guess things, that's when it goes pear shaped.
The negatives, believe it or not, I forgot. But my journey back as an adult, the ‘small town syndrome’ hit me firmly straight in the face, knocked me back a few steps and as I was about to trip, I somehow found my feet and continued.
It's been humbling and a great reminder of what is important in life.
It challenges me to talk about my roots because there are some things you keep personal. I have grown so much over the past 42 years, as we all have, and I don't particularly like that shy, intimidated young girl that I once was. And there are many people that remember that girl well.
I visited my first boss, who reminded me of that. He said I had changed so much. He was right. He remembers me as the Catholic girl from Charters Towers, who was so shy that I use to put my finished work in my in-tray hoping miraculously that someone would take it out and give it to the right person.
I've made a few trips up North to speak with locals, potential startups for the incubator, Politicans and alike. I grew up in Townsville and Charters Towers, so this project is especially important to me.
It's been an interesting visit to say the least.
The realisation that everything isn't as it should be is startling. It is also very confronting. People are literally fighting for their survival.