Tag: client acquisition

Performance Marketing: Fact or Fiction by Agencies?

Performance marketing confuses many people outside the advertising industry. It often divides opinion among business leaders, marketers and entrepreneurs. Some describe it as the sum of all measurable marketing activity. Others feel it is just another catchphrase coined by marketing agencies to differentiate services and charge a premium. Understanding performance marketing falls at the intersection of technology, data analytics and a results-driven approach to promotional tactics. Agencies frequently talk about performance marketing as if it were a magic bullet for sales growth, yet few truly clarify its boundaries and benefits.

For the past 3 weeks I have been quite sick. It has been incredibly hard to be able to work at a pace that is acceptable in my business. Fortunately for me, the team has been running seamlessly and have continued to grow and prosper.

Due to our inherent need for a number of new positions to be filled due to our high growth company, we have to be very careful what clients we take on for now and the future.

Companies put in place inside sales models to excelerate sales performance. The problem with this is that when it actually occurs, you need to be prepared. That means having all the systems and processes in place to take on new clients and onboard them in a manner that keeps them engaged long after signing the contract.

Marketing Eye has a well-documented strategy. We work with a flat organizational structure with no defined hierarchy, just a team of self starters and people capable of making a difference to the businesses in which they work.

We collaborate our efforts and always work using a team approach preferring to hire all fulltime employees rather than bring teams of people together that are not able to collaborate at the same level as an internal team may be able to do so.

It’s true. Twitter is addictive. I can attest to that because I can’t go a day without looking at it, sending numerous tweets and then racing to my google analytics account to see what the response is.