As we sat down and enjoyed a bite to eat and a glass of wine, I began to talk to Chocko about Ashrams in India. I have been wanting to go for some time and wanted his insight into which ones were the best to investigate.
Chocko is a spirital man - and although he didn't say as much, I could tell. I gravitated to him and before long we talked about different aspects of spiritality. He then mentioned that he read handwriting. Within seconds I was writing on a napkin hoping that he would pass on some wisdom about myself that would enlighten me.
"I am level headed and connect well between my head and my heart"
"I need to celebrate my highs more"
"I have discovered myself, but not other people"
All fairly harmless stuff - after all, Hannah Montana was a Disney brand, wholesome and pure that teenage girls the world-over could relate to.
Then something happened. She grew up. From teen idol to woman and that's where it all began.
Like Madonna before her, and Kylie Minogue for that matter, Miley Cyrus, the former sweet teenage girl that played Hannah Montana wanted to evolve her brand image and take it to the next level. If she would have kept up the wholesome image, it probably would have ensured that her brand diminish over time. Instead, she reinvented her brand. First it started with a number of selfies in proactive poses creating headlines. Then it was the picture of her smoking pot which I would imagine was not by accident - instead just part of a brand evolution.
As a marketing agency, we use a number of "must have" apps to ensure that we are regularly monitoring our clients performance online and ensuring that we are abreast of their competitors movements, campaigns and conversations as well as leveraging industry news and developments to bring their brands to the forefront.
While we continue to grow audiences, increasing our clients brands within the circles in which they trade, it becomes increasingly important to utilize Apps that cut-through the clutter and help ensures that we don't waste time on social media where possible.
Here are 8 of the most efficient analytical Apps that Marketing Eye uses:
1. HootSuite: If you don't use this, then you have not only been hiding under a rock, but you are missing a valuable tool. HootSuite is a social media management solution that enables teams to collaborately execute social media campaigns across multiple platforms from one single view point - a dashboard. HootSuite includes audience identification tools, the ability to streamline workflow and customize reporting. It is perfect for managing Twitter accounts.
There are many habits of really successful people - the billionaire type, but here are 5 that come to mind based on my experience in observing their traits:
1. Dominance is in everything they do
Many entrepreneurs can attest to having a dream or maybe just something on their bucket list that needs to be crossed off. I am one of those people. I have a dream but most importantly for me, an item on my bucket list that needs to be crossed off by a given time frame.
What once was a dirty word to me, the position of entrepreneur in a fast growing, dynamic company is the most exhilarating career choice I could have every made.
What other job has you jumping out of bed at 5am each morning, dressing in a matter of minutes and rushing off to the office to start your day? For that matter, what other job gives you the highs of an entrepreneur and the flexibility to be exactly who you are?
In no time, the conversation turned to dating, and with two single women in the room everyone was eager to establish the latest on their dating scorecards.
A very confident business woman explained that she had trouble dating and that being in her early 40s, most men that asked her out were in their early 30s or late 50s - but no-one in between.
She went on and explained in detail just how frustrating it is to date. With her very successful high profile business, commitments to travel and the fact that because she is in the public eye, she struggles with being noticed, this dynamic woman was fascinating.
Here is what I had to say:
"Small businesses are the backbone of the Australian economy.
There are over two million small businesses in this country, which provide approximately seven million jobs and comprise up to 20 per cent of the national economy.
With a Federal election looming and a new Prime Minister to be appointed (or, in Kevin Rudd’s case, a returning Prime Minister), small business owners will be eagerly and nervously awaiting party platforms that impact them.
I understand the pressure and considerations of running a small business more than most. I founded my first business at age 25, and in 2004 established Marketing Eye, Australia’s leading marketing consultancy firm for small to medium businesses.
#24yrold downloaded two television series for me. The first was Revenge, and I was so absorbed by it that I couldn't go out for an entire weekend, preferring to watch show after show with my dog by my side.
Then came Suits and I was mesmerized. You see, Harvey Spector and Mike Ross, are the lead characters and my own relationship with my number two in Atlanta is incredibly similar. It's really like looking in the mirror or watching a video of ones' self and seeing so many similarities that you actually learn a bit more about your #2 through a better understanding of the characters.
At first, my design department sourced quotes. They ranged from $18,000 up to $33,000 for exactly the same product. I was fine with paying $18,000 but not so fine to find my normal printers quotation significantly higher at $33,000. It literally had me stopping in my tracks and evaluating what I was doing and whether it was worth it.
Then, as if someone was looking down on me, a company was referred to Marketing Eye to do some of their marketing. It was an online print automation company that specialises in reducing the cost of printing so that marketing departments can reinvest the savings back into their marketing campaigns. I personally worked on this account because I was interested in seeing what they did differently. In the end, I became as passionate about their business, as they became of ours. On top of that, they saved us 45% of our printing costs.
Today, I thought I would give the founder of this business, Mark Alioto a call to talk about what they do differently at ECM.
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