Blog Author Mellissah Smith - Page 48
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Thursday, 03 December 2015
Reigning in the millennial genius
Two years ago, I hired a family member in my business. It was the best decision I ever made, simply because for selfish reasons, I was able to see her more than I would if she didn't work for me.
Ashleigh Cameron started out fresh from high school and while studying a Bachelor in Commerce Majoring in Marketing and Human Resources, she chose to come and work at our Marketing Eye Sydney office in the social media department.
Ashleigh Cameron started out fresh from high school and while studying a Bachelor in Commerce Majoring in Marketing and Human Resources, she chose to come and work at our Marketing Eye Sydney office in the social media department.
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Marketing
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Monday, 30 November 2015
New hires, new clients and a whole lot to celebrate about
What's not to love about Monday's? If you are anything like me, you arrive at work all bubbly ready to tackle the week ahead; refreshed and excited about what can be achieved.
Published in
Culture
Sunday, 29 November 2015
The less selfish you are, the more you achieve
Making a conscience effort to be the best version of yourself takes a lot of soul searching. It also takes a lot of strength as you have to look yourself in the mirror and work out what is working and what isn't. Where you can improve and where you don't have to.
About 3 or so years ago, I made a momentus change by looking deeply within myself and exploring what I could possibly achieve in this lifetime. I set goals for everything imaginable, including the life of my dog (check out Instagram account @thereal_pippasmith), my health, my family, my career and so on.
I broke up every area of my life and worked out how I could live it better than I have lived it before. And you know what, it mostly works. Except you will slip up like I did on a few things, but they will mostly be things of the heart where your reaction isn't quite what you would have planned for it to be. By slipping up, you have the opportunity to change and work on that area, while you keep developing yourself and achieving the goals set out in front of you.
About 3 or so years ago, I made a momentus change by looking deeply within myself and exploring what I could possibly achieve in this lifetime. I set goals for everything imaginable, including the life of my dog (check out Instagram account @thereal_pippasmith), my health, my family, my career and so on.
I broke up every area of my life and worked out how I could live it better than I have lived it before. And you know what, it mostly works. Except you will slip up like I did on a few things, but they will mostly be things of the heart where your reaction isn't quite what you would have planned for it to be. By slipping up, you have the opportunity to change and work on that area, while you keep developing yourself and achieving the goals set out in front of you.
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Mellissah Smith
Wednesday, 25 November 2015
Reasons why women don't always reach the same heights in business as men
If you thought it was hard to start a business, spare a thought for those who are actually running businesses and trying to take them to the next level. It's one thing to get off your bum and start a business that originates as just an idea, or the next viable step from working for someone else, but what happens when that takes off? Is it easier or is it harder.
Published in
Management
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Monday, 23 November 2015
Why entrepreneurs go broke
Guest Post by entrepreneur and "money man" Scott Malcolm, of Money Mechanics.
The excitement of a new business venture or idea requires a different energy and skill set to the day to day of running a business. Entrepreneurs have skill set and vision to setup business but often need strategies in place to take the business to the next level and run it!
The excitement of a new business venture or idea requires a different energy and skill set to the day to day of running a business. Entrepreneurs have skill set and vision to setup business but often need strategies in place to take the business to the next level and run it!
Published in
Management
Sunday, 22 November 2015
Do you know what a high performing marketing department looks like in 2016
A high performing marketing team differs from one industry to another and for that matter, one business to another. The basic fundamental of what defines the success of a high performing marketing team relates solely to the performance of the balance sheet, and marketing's ability to drive high quality leads to sales teams, and give those same teams all the tools in which they need to sell.
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Marketing
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Thursday, 19 November 2015
How Charters Towers is defying the drought to employ 1,000
For the past 4 days, I have been in rural North Queensland township of Charters Towers. The town has just over 6,000 people, but the catchment of its region extends to just over 12,000 and takes in neighbouring townships.
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Marketing
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Thursday, 12 November 2015
The role that science, physics and creativity plays in marketing
As a professional services firm, we started the business hustling. Going to network events, speaking at every opportunity, and using our connections to bootstrap the growth of the company. We even used PR, which put me out of my comfort zone big time.
Published in
Marketing
Sunday, 08 November 2015
What does Marketing Eye give you that other marketing firms don't?
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
Published in
Marketing
Friday, 06 November 2015
Marketing needs to be scrapped -- here's why
Old school marketers are dead. You don't have to be a rocket scientist to know that.
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Marketing
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