Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

Having travelled back to Australia for Christmas and to spend time in our different Australian offices, I have been absorbing myself in everything that I did when I lived here full-time. 

First stop was Melbourne. Skinny flat white and croissant from a cafe on Commercial Road for breakfast before work, prawn dumpling soup from Rice for lunch and dinner at Fog Restaurant - the food is delicious and there really is nothing quite like it.

With breakfast, I like to read the papers and I enjoy nothing more than walking into my local newsagency to pick them up. As I read through page by page, I am dumbfounded as to how much bad news there is out there. When I travel, I tend to only read business newspapers and usually online because that is the most convenient. But golly gosh, does it all have to be doom and gloom?

My second stop was Sydney, my favourite city in the world because I believe that there is nothing more beautiful than the harbour that I fortunately get to look out on all day long. I go to the office in Kent Street, Sydney, each day and I really enjoy the great weather and hustle and bustle of a big city.

On Thursday, I met with Family Future Managing Partner Rolf Howard to discuss Estate Planning. I am travelling a lot and there is many things that have changed about my life and finances. My biggest issue I face that in the event if I die young, my dog has to live with someone who loves and adores her as much as I do - which is impossible, but near enough is good enough. She has travelled to the US with me so that while I travel continuously, she can travel with me on the plane, in the cabin. It's very exciting and I know I will be travelling for some time to come, so it makes perfect sense for her to do so.

The modern marketer is young, dynamic, nimble, clever and always on call. They never drop the ball, and always have something in their hand - namely, a cell phone with an Apple logo that is their all in one, complete communications platform that talks, listens, looks up and engages on levels no-one thought imaginable 20 years ago.

There are many great things about a modern marketer, but who is counting. Instead of doing the maths, the modern marketer is doing the sums, talking the talk and jumping hurdles in a way we never thought imaginable.

I cannot believe the difference the past 10 years has made to marketing and I am wondering if my "old school" counterparts are able to keep up - literally. We are not getting any younger and as much as we want to believe we are youthful and can tweet with the best of them, it is becoming more and more evident that the fresh out of University marketers know a thing or two about marketing that we just haven't quite captured.

Dec 17, 2013

It's an employees world - and don't I know it! I am not about to complain, but gosh, it's hard trying to be a leader and getting 100 percent of your employees engaged - all of the time!

#24yrold asked me the other day, "what can we do better?" 

I couldn't believe my ears!

With the constant issues many of my entrepreneur friends face with Gen-Y, and my own struggle with finding the right people for the right job, that are self-motivated and wanting to be exceptional at what they do - I find that my team rarely asks me for feedback other than in a performance review.

Working for a company is a two-way Street. It is not "what you can do for me" or "just about the money" - it's about together working as a team to achieve a common goal. When that goal is achieved, everyone celebrates and is rewarded through recognition and financial upside.

5 Ways Employees Can Step Up Their Game

Dec 12, 2013

Entrepreneurs are a unique breed. I know. I am one of them.

It use to be a word that was used to describe the unruly small business owner who spruiked their new businesses from the rooftops. Kind of uncool.

Now, its a word associated with billionaires, A-type personalities, game-changers and fairly much anyone who is "having a go" at business. This is cool - the innovative kind.

When lambasted with questions on what 2014 will look like for small business marketing through social media, I, an entrepreneur who does wear Prada, am as excited as ever. What really is in store for small businesses and how can they capitalize on new, innovative and customer-centric marketing techniques aimed at giving small businesses (and large if I am to honest) a greater insight to customer interaction and push-buying techniques.

Here is the 2014 Outlook for Small Business Marketing

Dec 06, 2013

It's Christmas time and without realising it, I have almost run out of time to buy gifts for my loved ones. 

One of my team members in Sydney said that they had bought some things from Little Sale Birdy, a website designed to find all the sales for brand items online and provide one single marketplace where you get the best deal possible.  After visiting the site, I was mesmerized by the quality options that the website has and quickly purchased a pair of shoes. 

I then went off and started searching for different brand items for my nieces and nephews and was surprised that other sites had the same items at a much higher price. I like Little Sale Birdy because it stops me from wasting time looking up different websites to find the same thing, just at different prices. Instead, they give me access to all the sales online at once - saving time and money.

The name Little Sale Birdy is kind of cute. It's less corporate and feels a bit cheeky and more personal than the other brands online. 

With many shoppers experiencing "checkout anxiety" with more than $1.79 trillion dollars worth of goods abandoned by shoppers online this year, its reassuring to know that if you go to Little Sale Birdy you will always get the best price because they actually bring together all the sale sites, providing the customer with full access to all sales in one market place without the worry that you may be ripped off or you have to fill in your details more than once.

Inundated with calls from friends, its refreshing to know that through my experience with business expansion, others are able to rethink their business strategies and look at their own business potential.

The US market for my business is 27 times bigger than Australia and as such, a lucrative opportunity exist for businesses like mine that have a strong product or service to capitalise on the market opportunity.

Marketing Eye provides a bespoke business solution for companies that do not have in-house marketing capabilities providing small to medium sized businesses with a complete outsourced marketing department for just $2,000 per month. This includes an experienced marketing manager backed by a team of graphic design, branding, public relations, web and online specialists, all under one brand - no freelancers or outsourcing.

Dec 02, 2013
As I sit in the hub of innovation in a Technology Village, I am amazed at just how many companies here are working on the next big thing.

They are not just revamping what exists already, but revolutionizing the way in which technology is used and powered to bring change. There isn't a developer here that hasn't caught on to something big, but perhaps, for some it won't happen because they are bringing the wrong product out at the wrong time, or they simply do not know how to market it.

December is upon us and in the marketing world, its a big month for writing marketing strategies for 2014. As we conduct one workshop after another, it amazes me at how out-of-touch people really are through no fault of their own.

At Marketing Eye, we work tirelessly on keeping our top marketers up-to-date with the latest in marketing, yet they still stay behind because there is always someone out there bringing out a new solution or new way in which to market, that may catch on and be the next big thing.

Marketing automation has been around for a few years, but it is not done and dusted. Instead, marketing automation is evolving and transforming the way in which we conduct marketing and process our prospects and clients into a more advanced customer relationship program. What is missing though is the biggest influencer in marketing today - and that's social media.

Nov 27, 2013
There is one thing we all know for sure about business as we go into the future:

The way your business wins in the future is very different than the way it has won in the past

Just when we think we have got it 'sorted out' something else comes along and again, small businesses fall behind the eight ball.

If I look back on the past 20 years or so, business has changed dramatically. 

  • Globalization is changing the way we work, play and learn
  • Technology affects every element of our lives and being
  • Employees have become the single most important part of any business
  • A person can no longer just blunder into business and expect to survive
  • Old business models and paradigms have changed and will continue to do so
  • Connecting with customers doesn't come just by word of mouth, a strong sales team or advertising in the local newspaper
  • People have changed.
Nov 21, 2013

A week of discovery in one of the most beautiful countries in the world, Argentina, has led to a new discovery of my own: that the world is full of surprises.

Caught up in the hustle and bustle of a city that boasts more than 14 million people, Buenos Aires is the hub for the world’s best polo players, Malbec wine, salsa dancers and beef.

You cannot live by normal rules if you travel to Buenos Aires, because the city simply won’t let you.

From the availability of buying the Argentine peso at a rate that is not less than half of what you would get buying it on the street, to the ability to eat at a reasonable hour – Buenos Aires asks you to take a risk, and that’s what the 400 entrepreneurs who graced an EO conference at Alvear Palace do every single day.

Nov 19, 2013

Before writing this, I thought long and hard. My first concern was the relevance of this to my journey that I share on this blog. The second is because you either love Angelina Jolie or you hate her. No one seems to be indifferent.

I don’t write about celebrity for the simple reason that I don’t think any celebrity, sports star, politician or business person is better than the person sitting next to them – they simply have chosen different jobs. I have never been in awe of anyone in particular, although there are quite a few people I respect immensely – but those people, I know well.

I never have my photograph taken with a person considered a “celebrity” at a party, event, dinner party or social gathering - I simply don’t see the point. I possibly will never see them again, so why would I want a reminder of someone I don’t know? Is it so I can show my children (if I ever have any) or friends that really matter, that I stood next to a celebrity for a photo?

So, to call one a role model feels kind of weird – but in this particular case it is justified – for me at least.

Angelina Jolie has it all. She was born into a pedigree Hollywood family, growing up in Hollywood with wealth and influence. She attended her first Oscars as her father’s date when she was just 13 – her first real taste of light bulbs flashing and photographers yelling “look here”, “look at me”, “Angelina”. It must have been daunting, but today, I am sure it is like water of a ducks back.

She started modeling and acting quite young starring alongside her father in Lookin’ to Get Out (1982), but it wasn’t until her first major film role in Hackers and television films George Wallace and Gia (both award winning roles for Jolie) that she started to become known.

By her Oscar winning performance in Girl, Interrupted in 1999, she had the public mesmerized.  This film was followed by Lara Croft: Tomb Raider, The Cradle of Life, Mr and Mrs Smith, Wanted, Salt, The Tourist, A Mighty Heart, Changeling and her directorial debut in In the Land of Blood and Honey.
Nov 10, 2013
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