Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

Common sense is not so common and the older I get the more I realise this to be the case.

Of late, I am getting more and more frustrated about the lack of common sense amongst the young, and today I realised that perhaps I am being a tad unfair. Gen-Y are not apt at using common sense particularly when it comes to business. I find myself constantly pulling my hair out when I hear and see things that they do, because I just don't get it. I don't understand how something so basic can be forgotten, not thought about or completely ignored. 

But am I being unfair. Often its things that they have been trained on, and they just constantly forget a process or sometimes its just when a client or supplier asks a question that has an obvious answer (at least to me) and they just don't get it.

Ignoring my #24yrold and #24yroldblackguy (the latter is his own hash tag - not mine!), I find myself constantly getting irritated at the lack of common sense in the typical Gen-Y. They are the exception and I have never found myself to be having "the conversation" with them.

#24yrold says "you are born with it".

With lots of thought given to this problem as it seems to be the only issue I face in the office these days, I realise that perhaps its actually mine. In general, I have had 10 years to hone my skills to ensure that I think before I act, and based on experience, minimize errors. I cross all my "T's" and dot all of my "i's" - if you know what I mean.

The question is, what is common sense? To me it is not another kind of knowledge, nor is it a simple cognitive process or ability. My common sense tells me that is as complex as the factors inherent in a situation to which it may be applied.

Feb 25, 2014

On Saturday, I received a call from my friend Samantha, that her former colleague had just committed suicide. She was in shock and needed to take stock - and rightfully so. 

Charlotte Dawson's name only became known to me through the media about "trolls" bullying her on Twitter. At the time, the media was reasonably supportive of her plight, but columnists and bloggers including myself were on the fence. If you took time to read the dialogue well before it became public you may have an opinion that some of the things that she had openly said about other people were not so nice either, and as an adult, some of the insults that flew back to the "cyber bullies" were something that you would be horrified about in a school yard. 

Now, that doesn't mean that cyber bullying is acceptable - as it is not. I too have been prone to have a few trolls pass both of my Twitter accounts which combine amount to 41,000 followers, on some topics that I have chosen to write about on this blog, namely the one on how women can help their man be more successful. Apparently, I am stuck in the 50's but the trolls took it a little bit further and threw a few distasteful words my way. I politely replied to some (not all) with "Thank you so much for sharing your opinion. I respect everyone's point of view and perspectives." It stopped within 24 hours, only after my website had more than 100,000 visitors. 

Feb 24, 2014

It's been a roller-coaster of a year already and its only 7 weeks in. Everything imaginable has happened to me this year, and I am already exhausted, but somehow exhilarated at the same time.

There have been so many changes; life, business and game. I feel like I have lived through so much, yet there is still so much more to achieve.

Yesterday, I had the privilege of spending half an hour with a young entrepreneur by the name of Kylie Marie, who is inspiring, ambitious, energetic and ready to take on the world. I now know why older people liked spending time with me when I was new to business, because that energy is contagious. I couldn't help but smile and be totally inspired by what Kylie is doing and her fearlessness in business. Her brow bars, Browco Brow Bar, will be everywhere in the next year or so, along with her eyebrow products that are to die for.

*Deep sigh*

I have already worked half of my weekend and dedicated long hours to the beginning of this work week, yet I haven't touched the surface.

Why is it that when you really are passionate about everything you do in life, something anchors you down? In my life, it's time.

I always say, time is the most important thing you can get from someone in your life. If you have their time, there is nothing else you will need. But getting time is harder than you think. With running an international business, having my fingers in quite a few different business pies, dedicating time to charity, trying to get a little bit of training in and developing technology - writing books and painting has definitely been put to the way-side.

Feb 19, 2014

Last week, I received a tender document for some marketing services for the Charters Towers City Council. It's not normally something we would put in a tender for, simply because the scope of works is too tight and minimal, but I can't help myself.

It was placed on my desk by our Victorian State Manager, who thought that normally we wouldn't do it but maybe I may be interested in it because I come from Charters Towers. The sentimental value of doing something for a town that you love and have had the opportunity to grow up in, is just too much to refuse.

Feb 17, 2014

Marketing maven, Tegan Addinsall, a senior marketing manager at Marketing Eye Melbourne came blasting through the front door of the office today with the biggest smile on her face. It was 7.30am in the morning, and although I was at work, I hadn't even put my makeup on and certainly hadn't finished my first cup of coffee.

"I love my job!" proclaimed Tegan. And indeed she does. Every day she comes to work with the biggest smile on her face. She is incredibly smart, and knows her "stuff" better than most. Sometimes annoyingly, she smiles and laughs so much that I want to hit her over the head with a book, so she can come down to my level (not really!).

Feb 14, 2014
 

We've all been in love at some stage in our lives and as St Valentine's Day approaches, it gives those with a romantic bone in their body, something to think about.

Over the years, I have been with some of the most romantic men imaginable. St Valentine's Day has been filled with surprises, flowers, love notes, jewellery, surprise holidays, art and above all - love.

In the past couple of years, it's been no secret that perhaps the one thing I want most in life, is a little harder to get than the rest of my bucket list. In fact, it seems to be the only thing that really eludes me.

Feb 12, 2014
Marketing Eye Atlanta is looking for a new hire as a Marketing Executive; someone who has a few years experience, but not too much that they are stuck in their ways. We are seeking a person who fits our fun, innovative and clever culture, while still being academic and tactical enough to produce work of the highest level.

It's a tough gig to work at Marketing Eye Atlanta right now as our culture is so good - that no-one is prepared to have a new marketing recruit that doesn't fit to perfection. We are "googling" our way to fast growth by focusing on culture first and qualifications second, but at the end of the day, it is critical  that a person who works with us has some common sense and understands most facets of marketing - the rest we teach.

In Atlanta, there are not many marketing positions on offer - and certainly none that offers the same opportunities as Marketing Eye unless you are working for a big global corporation. The reality is that there many highly qualified marketers from an academic perspective looking for positions, but most don't have any experience other than in sales or customer service. They simply have not been given the opportunity. 

As we go through the hundreds of resumes, it is apparent that there are either people who have Degrees and some with Masters in Marketing Degrees, or the alternative; people who have been VP's of Marketing in organizations such as Coca Cola and other Fortune 500 companies.

I sat in my office and looked up on the wall. 

As I read each of my team members three (3) goals that each of them wrote down for the next two (2) years - I felt proud. Of the three, each of them have one crossed off as of February 1, 2014. What an achievement. I feel blessed that as a team, we were able to achieve this for them and they did it all within 3 months.

Then I looked at mine.

The other day, a few of us from the Marketing Eye team were at a client meeting and they mentioned that they buy all of their employees an ipad for Christmas.

You should have seen my employees faces! They were green with envy. It was as if they had all been given ferraris.

I thought to myself, "that's really cool" but not for a second did I think that they received something worth more than what my employees in Atlanta received. Perception is an unbelievable thing and more and more, companies are being encouraged to "buy" their employees happiness.

Many new age companies, with venture-backed operations offer:

Jan 22, 2014
Page 44 of 124

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