Blog Image1

Marketing Blog tag: 'Hinchinbrook' - Marketing Eye

Friday, 04 May 2018 04:48

Hinchinbrook

Located in tropical northern Queensland, Hinchinbrook has beautiful coastlines stretching for miles. This underrated and lesser known area of the north is home to a world heritage national park filled with hiking areas, amazing fishing locations and unique wildlife. The Hinchinbrook Regional Council wanted to generate more tourism and create a greater awareness to the local hideaway, so they embarked on getting the extra help from an outsourced marketing team. Marketing Eye was engaged with to develop a marketing campaign to promote the region. The campaign included an integrated marketing approaching working with internal resources and the region to create a tagline "live a little....try something new”. This new marketing tag was also executed with a matching campaign which highlighted the unique and beautiful value Hinchinbrook has to offer. This campaign was promoted on billboards and throughout other various media outlets to increase their tourism and popularity.

Hinchinbrook Billboard


Hinchinbrook Billboard

cover

page2

page3
Published in Portfolio
Wednesday, 01 November 2017 08:43

How PR has changed dramatically

The momentus shift from either writing a press release and distributing it to media or doing a pitch, to turning the tables and having the media follow companies and individuals on social media - public relations has been turned on its head.
Published in Marketing
I cannot say that I am not nervous about the upcoming North Queensland Entrepreneurs Conference. Of course I am! It's going to be awesome. Without sounding Trump-ish, "Let's make North Queensland Great Again".
Published in Entrepreneurship