Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Marketing Strategy Blog - Management - Page 5

The world is your oyster... yet so many of us still spend far too much time behind our desks.

It's hard to leave the comfort of your cushy office chair, surrounded by what has become our most familiar items; our desk, our computer, our coffee cup and an endless ream of notepads.

I challenged myself as the new year came around to be more effective in the office. While I will never have a 4 hour work week (who really does?), I certainly plan to utilise my time in the office on productive "on the business" not "in the business" tactical items.
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Of the Oscar nominated films I have watched so far – and I have watched a few – Whiplash has been my favourite. Putting aside the amazing performance by JK Simmons and the incredible score, it got me thinking about how far people are willing to go to get the best out of themselves and others. 

How far do you push? Is your best good enough or do you strive for better, for more or even to be the best? 
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I cannot describe enthusiastically enough how excited I am to be in Melbourne today, the 12th day of January.

Still calling hotels my home, but albeit for only a short time more, I woke up excited for what the day will bring. Today, I will re-engage with my Australian team and work together with them to build Marketing Eye in Australia by 40 percent over the next 12 months. We have everything in place ready to go - and its incredibly motivating.
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In the past few days I have felt humbled by the number of long emails people have written me in relation to a post that was published on Monday. It clearly struck a cord with many people; in fact tens of thousands.

There are wonderful organisations out there like the Entrepreneur Organisation that help support entrepreneurs building businesses. They provide a network and program of support that ensures that entrepreneurs are not alone. I was in this organisation for many years and saw great benefit in it. But unfortunately, at some point I out-grew it and the partner organisation for those in that boat was very family orientated, and as a single woman, YPO didn't seem to fit. Some people may differ from this opinion, but through my own experiences, I thought that it would only make me realise how unique my situation is.

On top of that, I found for around 10 years, I spent so much time with these wonderfully inspiring entrepreneurs, that somewhere down the track I missed spending time with family and friends. 

Then of course, I made some strategic business decisions to catapult my company's growth into new markets, diversifying our offering and creating something that was so unique, that it would be hard to replicate.
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We are at the pointy end of the year, and it's without doubt my most reflective period. It's 10 years since I registered the Marketing Eye business name, and it's been a long, arduous journey, but one that I don't regret.

Marketing Eye started with investment money. The first few years, we had some tweaking to do, which was stressful, because I wasn't just playing with my money. Bringing a new model into a mature market is just a case of rolling the dice, seeing how they fall and hoping for the best. But I believed in it with all of my heart. I thought I knew something that others didn't and that was that all small businesses need to manage cash flow with no surprises and they all need marketing. This is a formidable combination, capable of allowing small to medium sized businesses the freedom to do what they do, without being held to their next invoice.

There were changes that needed to occur in the business model, but the day we got it right we never looked back. In the time leading up to this moment, I doubted myself, cried myself to sleep because I felt like a failure and constantly put myself in situations where I was uncomfortable. I was stressed off my head and didn't know how to deal with it. No one taught me how to do this. Often, a simple thing that would go wrong, would seem to me like the end of the world. Once, some hackers hacked into our bank accounts and emptied them. I had a public speaking engagement only an hour later. Instead of dealing with it later, I cancelled the engagement. I didn't know what to do and I didn't have the hindsight to know that it could wait an hour or two. It was the wrong choice and something that I now realise was not how an entrepreneur acts. They are supposed to suck it up, put on their good shoes and show the world how things are done.
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When I was a child, my father left for work at 5.30am and didn't return until the early evening. He was a builder and, for that profession, long hours were quite normal.

When he arrived home, my father completed his chores. He took out the rubbish, mowed the lawn and fixed anything that needed to be fixed. He then sat down to dinner, where each of us Smith children told him our daily, animated stories followed by an update about what we did at school.

We then watched an hour of television as a family and it was off to bed.

When my father talked about his work, which was physical as much as mental, his only complaint was that an employee turned up five minutes late – it was never that they didn't work hard enough.
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'Nothing would be done at all if a man waited until he could do it so well that noone could find a fault with it.' Cardinal Newman

The pursuit of perfection has been a struggle for me personally my entire life. What started out as a 'Virgo' trait, has led to a constant battle with striving for flawlessness and setting excessively high performance expectations of both myself and others. Going deeper then just a focus on personal life, my business has constantly been hindered by my inherent need for perfection, and I am not alone. There are many others out there that are exactly the same.

Entrepreneurs are renowned for certain types of behaviours including obsessive compulsive disorders, perfectionism, neuroticism - all often being the key reasons why things somethings don't go in the direction that they would have hoped. I call it self-sabotage, because noone is perfect and 80 percent is ok - yet trying telling that to my brain when it is on overload.

I learned earlier on in my business career that 80 percent had to do and by micro managing, nothing would ever get done, nor would the business grow. If only I could do everything myself, there would simply be no need for employees. Letting go and learning to adapt differently was singularly the best thing I could ever have done, and the only reason I have been able to grow an international business.

But from time to time, I fall prey to seeing things that are not done quite right, and having my little 'freak out' moment. 

When it comes to business, I desire the perfect marketing campaign, the perfect employee, and the perfect business - yet, that is impossible to achieve and you cannot place that kind of pressure and expectation on those around you - or you are bound to fail.
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It's a Saturday and I am sitting in my friends living room talking business while at the same time reading emails and catching up on the latest in business news.

As we talk I realize that entrepreneurs are no different from celebrities, movie stars, singers, musicians or any other career that is centre stage.

The reality is we all have a bit of neurotic behaviour in us - whether we like it or not.  Some entrepreneurs are more neurotic than others - micro-managing, controlling, double A-Type personalities that find it hard to accept another person's way of doing things, and then others just tip the iceberg.

Many entrepreneurs have a goal, or an idea of where they want to be. They are achievement orientated and often lack discipline, needing to hire the latter in to complement their existing skill base.
 
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*Deep sigh*

I have already worked half of my weekend and dedicated long hours to the beginning of this work week, yet I haven't touched the surface.

Why is it that when you really are passionate about everything you do in life, something anchors you down? In my life, it's time.

I always say, time is the most important thing you can get from someone in your life. If you have their time, there is nothing else you will need. But getting time is harder than you think. With running an international business, having my fingers in quite a few different business pies, dedicating time to charity, trying to get a little bit of training in and developing technology - writing books and painting has definitely been put to the way-side.

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Last night I caught up with my good friend, recruiter Michelle Fish, a new friend Chocko Valiappa and a couple of other people. 

As we sat down and enjoyed a bite to eat and a glass of wine, I began to talk to Chocko about Ashrams in India. I have been wanting to go for some time and wanted his insight into which ones were the best to investigate. 

Chocko is a spirital man - and although he didn't say as much, I could tell. I gravitated to him and before long we talked about different aspects of spiritality. He then mentioned that he read handwriting. Within seconds I was writing on a napkin hoping that he would pass on some wisdom about myself that would enlighten me.

He said:

"I am level headed and connect well between my head and my heart"

"I need to celebrate my highs more"

"I have discovered myself, but not other people"
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I was recently asked my opinion on what are my thoughts on the election and its effect on small business by veteran journalist Jonathan Jackson.

Here is what I had to say:

"Small businesses are the backbone of the Australian economy.

There are over two million small businesses in this country, which provide approximately seven million jobs and comprise up to 20 per cent of the national economy.

With a Federal election looming and a new Prime Minister to be appointed (or, in Kevin Rudd’s case, a returning Prime Minister), small business owners will be eagerly and nervously awaiting party platforms that impact them.

I understand the pressure and considerations of running a small business more than most. I founded my first business at age 25, and in 2004 established Marketing Eye, Australia’s leading marketing consultancy firm for small to medium businesses.
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I sat in my car on my one-hour journey to work in the frantic combustion of Melbourne peak hour traffic, I flicked the radio channel from Mix to Fox Fm to Nova trying to find some music, anything to pass the time. As per usual, there was no music playing but rather the drone of their voices over the latest hot gossip on celebrities and news of the world.

As they chatted about celebrities’ latest love affairs, divorces, D.U.I (drinking under the influence), drug dependencies and criminal convictions I wondered what a life of money and fame would be like.
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This morning I was a little shocked. Someone who I had never had a conversation with, who is an indirect competitor of my business, said something that was defamatory about my character.

12-months ago, I would have fallen in a heap, so devastated by someone actively going around (in this case internationally) to deliberately try and ensure that an opinion was made of me that is not only incorrect, but is made to ensure that others have the same opinion.
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