Marketing Blog tag: 'coaching' - Marketing Eye

Friday, 05 February 2021 14:40

How to coach marketers to be more successful

If you have ever hired a marketer before, you would know that mostly, they are a different breed. Unlike their sales counterparts, they have less bravo, and as such, need a different approach. Having worked with hundreds of marketers over the years, and more recently, spending time coaching marketing professional in corporations in Australia and the US, I can say firsthand, that coaching marketers to be more successful is all about process.
Published in Marketing
When I think about women entrepreneurs today, I realise just how much entrepreneurship is changing and why women entrepreneurs of yesterday-year need to adapt.

There are 4 women entrepreneurs that stand out from the crowd and really are shaking up the way people view women entrepreneurs in Australia.
Published in Entrepreneurship
Yesterday, I had the privilege of speaking to one of the most inspiring leaders in the world, Ad Nederlof, from Vanad Group, headquartered in Rottterdam in the Netherlands.
Published in Entrepreneurship
Positive psychology, like all good science, has evolved, becoming richer and more applicable as research uncovers what works to cultivate happiness. Our ancestors rubbed two sticks together to make fire, learning through experimentation, replication, and results how to reliably and consistently create warmth when needed. At first they guessed at how to make fire, just like today some of us guess how to make ourselves happy (which, ironically enough, sometimes makes us feel unhappy).  We have the science now to orient ourselves to happiness, and through the science of positive psychology we can use it to flourish, building a fire of positive emotions that support and nourish our wellbeing. 

The question, however that claws at most of us from time to time is how to maximise positive psychology?
Published in Culture

Five years ago, I was invited to play in a Pro-Am on the Gold Coast, and as a casual golfer, realized that I needed some coaching to ensure that I didn't embarrass myself.

Published in Management