Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Marketing Strategy Blog - Management - Page 10

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The team at Marketing Eye starts back in the office on Monday 11 January 2010.

As the CEO, I have been working a few hours a day over the past week to get everything in order for the new year.

It’s been a particularly beneficial week with no disruptions and lots of time to think about how we can do things better.

Read more about: The New Look Marketing Eye

Whether due to lack of knowledge, time, budget or planning, many companies fall short of the mark when it comes to targeting the right audience.

It is essential that business owners, marketers or the person driving a direct marketing campaign know exactly how to define, segment and target prospects in order to maximise ROI.

Today, many businesses realise the importance of segmentation – the process of subdividing customers and prospects according to common attributes and characteristics relevant to a product or service.

Read more about: Getting your database right

It always amazes me that from the corridors of a big corporation that consistently moves with the times, that they in fact always know what to support and what not to. Does the CEO talk to other CEO’s to see what they are doing, or are the marketing departments so switched on that they just don’t miss a beat?

Read more about: Big Corporates Know When To Support An Event