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Mellissah Smith - Marketing Manager - Blog Author - Page 35

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Blog Author Mellissah Smith - Page 35

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
I'm the person who is always at the office at 7am. 

My office in Sydney is all the more special at that time of day as I look at the harbour, soak in the constant flow of trains going through and watch the cars flow to a point where they stop, as traffic becomes jammed as everyone rushes to work at the same time.
I'm in Sydney and the weather is phenomenal, the harbour is drawing me in, and the team is so busy that I think that they are going to burst at some stage today - but somehow, they never do.

Instead, they step it up, take control, become better organised and push boundaries.

How does that happen?
Tuesday, 19 January 2016 16:06

Get the opportunity to say goodbye

Today I am angry. I rarely experience this emotion, but I am really, really angry. We have lost yet another great person in the world, and it appears that every single day I hear the news of someone else passing, either at their own hands or through illness, let alone what happens through terrorism and war.

Why? Why do people we love and cherish have to go? Why can't they stay? Why do they need to go when you are so unprepared to say goodbye?

I can't pretend to understand. I don't. I won't. 
When the clock strikes midnight on 31st December, we all take a moment to reflect, whether we like it or not. Many of us do so with a few too many champagnes under our belt.

Many of us make new year's resolutions - mostly ones that last a few days and are soon forgotten. 

But there is one that often creates change, and that is the desire to have a new job, change direction and do something that is more fulfilling.
What a great start to the year! We have a team that is totally pumped and excited about what the future holds for the company, and I have just come back from a few days looking into the operations of the Vanad Group of companies in the Netherlands.

It's amazing what some companies can do in 10 short years, but more importantly, how they empower their people to produce outstanding results year-on-year, completely on-track to the company's overall mission.
When you have travelled the world as much as me, there is one thing that you know is always going to be a given – that hotels are a must.

Now, if you must stay in a hotel, then you usually either want your normal comforts or you look for something different to what you already have at home. Something better, sometimes something just different.

I was driving along Dandenong Road yesterday in Melbourne, talking to a girlfriend of mine and I said, "if someone really knew me, and was the love of my life and was to propose, they would hand me a Tolstoy book, as the token of their love."

She laughed, "and you say you don't have lists!".

There has been so many changes in marketing over the past 12 months, that not too many marketers can honestly say that they are totally 100% up to speed.

We try in ernst to be up-to-date and continually upskill our people, but it doesn't always work out to plan, particularly when they are busy doing their day jobs.

That's why it's so important for marketers at all levels to take time out of their day to work on themselves and their capabilities in marketing each and every week as part of their routine.

We are presently looking for a talented marketing executive in Sydney. Someone with one to two years' experience, with a passion for being the best marketer possible.

As a company we have so much to offer our young team, and we know that they will learn more at Marketing Eye than possibly any other position in marketing elsewhere.
Tuesday, 22 December 2015 08:30

What my clients taught me

As we close our offices today until the second week of January, I realise that it's time to reflect on our wonderful journey and what we have all learned this year.

We have had the most amazing experiences, namely through our people and clients, who constantly amaze me with their insights, perserverence and determination to kick goals. 
Monday, 21 December 2015 07:54

It's time to step it up!

There is so much going on this time of year, it is ridiculous. Usually, I do the smart thing and disappear overseas or head up to the family property in Queensland to hang with my family, but this year, I am staying put... well, for now.

I have so much to do as I have alluded to in previous blogs; Marketing Eye's expansion plans, Licensing the Marketing Eye model, a new technology platform that I have developed and a new tech company that I am about to go into capital raising mode for. On top of that, I have my passion project, The World Incubator, and selfishly a holiday overseas to the snowfields.
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