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Marketing Blog tag: 'Rockhampton' - Marketing Eye

Just days before Christmas, farmers throughout Queensland received a final blow. Not only had they endured years of drought, only to see some light at the end of the tunnel, but Chinese whispers had them flocking to the local newsagency to buy a copy of News Limited newspapers, to see if it was true that they were in fact "losing their land and livelihood".

As they read the newspaper advertisement, they considered the fact that they had no pre-warning, no consultation and no consideration - and realised more so than ever, that as a minority they have no power.
Published in Entrepreneurship