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Mellissah Smith - Marketing Manager - Blog Author - Page 33

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Blog Author Mellissah Smith - Page 33

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
As I drive around, I constantly see aged care related marketing and it astounds me how old-fashion it is. You many think that the target audience is old, but what is old today?

Isn't 60 the new 40? Aren't the people past retirement age now more active, fit and looking a lot more fantastic?
Never stretch yourself so far that when the rope can't take it any more, it springs back so far that there is far too many creases to fix. The business person who has the most ideas, doesn't always win, unless of course, they have a team of people who have learned that while they may have great ideas, they are terrible at execution.
Tuesday, 29 March 2016 08:56

Why your personal brand is so important

For years I have advised on personal branding of key influencers in the business world. It's an interesting area, because sometimes when you give advice, it may be confronting, as many of us have an opinion of how people see us and when someone says something to the contrary, it makes us sit back.

Business for some, like myself, is important. How people see me in business is imperative to the success of the company and for that reason alone, I am mindful of what I do and who I am seen with.
Sometimes I think I have it all sorted. Things will be normal, or at the very least, my version thereof.

Many of us crave stability in our lives, yet when something becomes too stable, we reject it or think that something is wrong.

It challenges me to talk about my roots because there are some things you keep personal. I have grown so much over the past 42 years, as we all have, and I don't particularly like that shy, intimidated young girl that I once was. And there are many people that remember that girl well.

I visited my first boss, who reminded me of that. He said I had changed so much. He was right. He remembers me as the Catholic girl from Charters Towers, who was so shy that I use to put my finished work in my in-tray hoping miraculously that someone would take it out and give it to the right person.

Saturday, 19 March 2016 09:57

The ruthless fight for rural town survival

My absence for 10 days from this blog has been pertinent to where Marketing Eye is heading into the future. Last year we committed to giving to charity, namely through using our expertise, money and resources to build The World Incubator in Charters Towers.

I've made a few trips up North to speak with locals, potential startups for the incubator, Politicans and alike. I grew up in Townsville and Charters Towers, so this project is especially important to me.

It's been an interesting visit to say the least.

The realisation that everything isn't as it should be is startling. It is also very confronting. People are literally fighting for their survival. 
This blog today is written by myself and is only my opinion, so please do not crucify anyone that works for me, as they all have different opinions, each of which I not only appreciate but respect.

I was kindly invited to a number of International Women's Day events today and declined, as I do every year since the first time I went to one and watched a number of women stand up and talk about "how good they are" or "how the glass ceiling existed as they climbed the ladder."

It disgusted me
Entrepreneurs beware!!!! Are you still sitting on your hands instead of making very important business decisions because you are so indecisive or you have no clue which way to go and are not prepared to take the risk?

So many entrepreneurs have amazing ideas. True. So many them never see them through. Fact.
Thursday, 03 March 2016 03:34

What am I doing in Australia?

There are many people before me, and there will be many others after, but I am starting to think to myself, that I do not belong in Australia. The country is too small, and there is not a big enough market to capitalise on the business I have built and newer businesses that I am involved with.
In everyone's lives, we have been given something that money cannot buy, and that is time. Today, we have an extra day in our year that we can do what we want with and make the most of being fortunate enough to add the extra day we weren't banking on to our lives.

So, what are you going to do with it?

I've decided to take control:
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