Blog Author Mellissah Smith - Page 37

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
I can't tell you everything today, but what I can say is that in the next month or so we will be looking for your support.
Monday, 28 September 2015 08:45

5 Mistakes we make when hiring people

When your company is growing as fast as ours, you often find yourself short of staff. We feel as though we are constantly in catch up mode, yet somehow we deliver for our clients and continue to produce work of a high standard.

Behind the scenes it's a different matter. There is pressure and a constant reminder of the fact that there are so many things that still need to be done.

I am a strong believer in culture and finding the right fit. I handed over the reigns a long time ago to staff so that they can pick their own colleagues and it works mostly, but doesn't when they too find pressure in finding a person fast. They miss the small steps that always tend to be the most important out of the mix.
Friday, 25 September 2015 08:42

10 mistakes entrepreneurs make

If you are an entrepreneur, and not a someone who thinks that you are always right, then you would realize just how many mistakes you make - usually on a daily basis.

We are all human and mostly we shrug off our mistakes and learn from them.

Entrepreneurs are renowned for making mistakes because when most of us started, there were no courses on how to be an entrepreneur, and mentorship was harder to come by then it is today.

10 Mistakes that many entrepreneurs tend to make:
"Every day do something that will inch you closer to a better tomorrow"

I've been terribly inspired of late. It all started with the beautiful and hugely talented Kristina Karlsson sending me a gift pack of inspirational products from her Kikki.k range. 
Wednesday, 23 September 2015 07:52

My commitment phobic days are now over

I am completely and utterly commitment phobic on every topic. I won't lie.

So, in lieu of my new years' resolutions I bought a house. I have looked around for the dream house for some time and couldn't find it. Quite frankly, I just didn't like other's people's designs or renovations.
Entrepreneurs are often driven by an idea, and many of them have not only a great idea but a way in which they believe will help make it successful; and that includes marketing.

The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses.
Monday, 21 September 2015 06:46

Why outsource your marketing team?

The world is changing dramatically and marketing in particular is a career that is becoming increasingly difficult to keep on top of.

As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.

Outsourcing marketing has advantages and disadvanges. 
Sunday, 20 September 2015 15:57

My list of 10 things that I want in a partner

I never shy away from disclosing what it is that I am looking for in this life. I am the first one to call out anyone pretending to be happy alone as a single person, because seriously, life is so much better when you have someone in it to share the highs and lows with you.
I'm so busy right now. I am working very long hours and am in the office each morning before the sun rises. Not that I want to complain. I am doing something that I an incredibly passionate about and every single part of my business is going ballistic, so it's "time" to take it all the way.

When things go a big 'crazy' I call in the experts - my mentors. I ask them what they think about what I am doing and whether or not they think it will be successful. It's like having an educated bouncing board that have been there and done that.
Wednesday, 16 September 2015 08:16

Why we've all gone crazy for "positive thinking"

“See the positive side, the potential, and make an effort.” ~Dalai Lama

I am jetlagged. That's nothing unusual really. I wake up in the middle of the night and can't get back to sleep and then eventually I get out of bed and go to work.

Usually before the sun rises.

That has become the norm as I fly internationally so often growing my business and exploring the world around me. During my travels, I pick up books from bookstores often on business or psychology. The more I can read someone, the better decisions I can make in life or in business. A few years back I was given a book on cold reading. I read it from front cover to back, and from that point on, I feel as though it has become much harder for people to pull the wool over my eyes.
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