Blog Author Mellissah Smith - Page 37
And I totally agree. When I first started Marketing Eye, I built it from a perspective that there was no global player in SMB marketing. While this makes perfect sense, it didn't reach the pit of what I really wanted to achieve as a business person, or a leader for that matter. I also had not thought it through.
"I was doing something from a very real, a very honest place, so I think that's why I was able to build an audience," said Gwyneth Paltrow to Fast Company in a recent interview posted on Facebook.
Christina Kortesis who has run the Melbourne office without any interference since the company started has been the backbone of the business. She has continually shown what a good leader should do. Her nurturing skills and ultimate knowledge of marketing is second to none. She has empathy and understands the predicaments that our clients face, as well as that of her own staff.
I personally couldn't think of anything worse. Why in your mid-forties would you want to go to a nightclub? To pick up? To get drunk? Really?
Then I thought a bit more; I know lots of old, rich men who go to nightclubs, particularly when they are in New York, London, Ibiza, Mykonos etc. There seems to be a growing trend. Perhaps I didn't notice it so much when I was younger at how many old men there are in nightclubs. I am talking 50's, 60's and god-forbid, 70 year old's hanging out with 20-somethings, trying to lure them through wing-men that are more connected usually due to their ability to source drugs or find rich people to pick up the tab.
There have always been these war stories of how interns have had to do the lamest of tasks; dropping off drycleaning, cleaning the kitchen, filing for days on end. But it's not all war stories and I can assure you that our interns at Marketing Eye do not have to do that at all.
Of course, none of us can answer that question because "may be successful" is not a certainty and if you go the other road, you have no idea, but it could be good, or it may not be.
Life is a bit like that.
Behind the scenes it's a different matter. There is pressure and a constant reminder of the fact that there are so many things that still need to be done.
I am a strong believer in culture and finding the right fit. I handed over the reigns a long time ago to staff so that they can pick their own colleagues and it works mostly, but doesn't when they too find pressure in finding a person fast. They miss the small steps that always tend to be the most important out of the mix.