As the number one stevedoring, transport and logistics provider in North Queensland, NSS needed the help of an outsourced marketing team to develop a new brand story campaign. Marketing Eye used its expertise as an outsourced marketing department qto create the branding and website development for NSS. The branding included the creation and design of print work ranging from brochures to calendars and advertising in magazine publications.
In order to showcase the brand and its extensive resources, aesthetically pleasing visuals and info print were developed as the driver for the marketing strategy. This supported NSS’s claims as the leading logistics provider in Northern Queensland by highlighting their achievements and advertising their achievements.
As they read the newspaper advertisement, they considered the fact that they had no pre-warning, no consultation and no consideration - and realised more so than ever, that as a minority they have no power.
The main speaker is incredibly dear to me, as he has known me for a very long time. He has seen me transform from a young enthusiastic business woman (girl), to a woman that has more confidence and knowledge in so many different areas of business and industry sectors. At long last I can say that to most companies - I can add value. I think that transition is obvious in so many ways, and when you see someone on that journey, it is quite interesting to say the least.
That has followed me mercilessly through life, and I say it like that because without doubt, it has gotten me into some trouble or at the very least, ruffled a few feathers.
I've made a few trips up North to speak with locals, potential startups for the incubator, Politicans and alike. I grew up in Townsville and Charters Towers, so this project is especially important to me.
It's been an interesting visit to say the least.
The realisation that everything isn't as it should be is startling. It is also very confronting. People are literally fighting for their survival.