Why fake negative reviews are not hurting professional companies
You either pay up, or the negative reviews will go to the top, and it's less likely the employees bother writing positive reviews because they either work at the company and love their job, and are already singing from the rooftops, or they have moved on to an even better job.
When you work for a professional services firm, or in any serious profession, there is a sense of judgement required in your role. If you want to reach the heights of your career, then you know that if you have some feedback for a company that you either work for or have left, you would do so face to face or in writing. You wouldn't hide behind an anonymous slanderous commentary on a website that promotes negativity.
If you do, then there wouldn't be a company in the professional services industry that would want to employ you. While you think that it is anonymous, there are ways in which companies are able to find out who has written them and of course, the tech-geeks that you have largely ignored, know how to hack anything.
What comes next is either a legal stoush or a reference that passes on the fact that you wrote a review that was unbecoming of someone in your position.
When you speak to any person who hires people in a serious profession, they would not look twice at a person who wasted their time writing such on these sites, and unprofessionally thought that by writing any review, even a positive one, on a website that is designed for anonymous negativity, would help their career or anyone else for that matter.
The Commissioner for Fair Work resigned this week, and one of his pet peeves was the fact that employers, even when they have managed a situation in the right way, are forced into giving payouts because it costs them too much to go to Court - even if they win in Court. Shocking really. Small businesses are the worst affected here.
So, next time you think about wasting time on these sites, think about being in the other person's shoes and also think about the fact that anonymous is no longer anonymous. There are ways to find out these things, and if you are professional and want to climb the ladder, then be professional. Your issues, may not be the issues of someone else.