Tag: career in marketing

Beginning a marketing career can be both exciting and daunting. The thrilling nature of the industry, the constant evolution of tools and strategies and the pressure to deliver results can be overwhelming for newcomers. Reflecting on my long journey as a marketer, there are several important insights I wish someone had shared with me when I started my marketing career.

Are you feeling uninspired, unchallenged and downright bored in your marketing job? You're not alone. Many professionals experience periods of stagnation and disinterest in their careers, especially in fields like marketing. However, the good news is that there are steps you can take to reignite your passion and find fulfillment in your current role.

Let's discover why you might be feeling this way, explore the temptation of job hopping and then discuss strategies for revitalising your career right where you are.

As a second-year commerce student, and someone who has always been interested in the In’s and Out’s of marketing, being offered an internship with Marketing Eye was a dream come true. Whilst I do love my university degree and am no doubt learning the key fundamentals that will assist me in my future careers, it is all relatively theoretical. At Marketing Eye, and in my position as an intern, I was given the chance to actively use the skills I have been taught, engage with real-life tasks, and ask deeper industry-specific questions. 

I stayed up late last night, thinking about my clients companies, what value they bring to the market and also about Marketing Eye.

Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.

Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-

1. We don’t except industry standard – if we are not better than that, then we shouldn’t be consultants advising clients what to do
2. We focus on small business growth – end of story
3. Our experienced team will remind you why owning your own business (a Marketing Eye Franchise) is the greatest reward for having a successful career in marketing.

A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.

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