COVID-19 had brought with it a storm of changes that individuals and businesses must rapidly adapt to. If you are a company, this will mean being proactive in terms of modifying and adapting your marketing strategy to the ever-changing ‘new normal’. So, what are some steps you can take to ensure that your business continues to thrive in this turbulent environment?
Athena Consulting is a unique business transformation company in the contact centre industry. They are well-known in the Australian market and the owner Frances Quinn, is one of the most recognisable faces in contact centre industry. As their outsourced marketing department, Marketing Eye has developed a marketing strategy for Athena Consulting, provided updated designs for their website, developed content marketing on a regular basis, social media, blogs, email marketing campaigns, linkedin lead generation campaigns and video.
Osler is an innovative performance measurement and benchmarking platform. Facilitating clinical activity, progression and responses, Osler is a truly disruptive training technology for the medical field. The future of acute healthcare is digital and Osler’s technology is symptomatic of this trend. Healthcare relies on training and Osler is making medical education more hands-on and more responsive than ever.
As an ambitious and newly minted technology, Osler initially didn’t have the branding or communications to match the scope of its offering. The company approached Marketing Eye to help develop and execute an online presence that would not only communicate what the company was about, but speak personally to and resonate with the brand’s target audience. A comprehensive design and web development process involved personal consultation with the staff at Osler. Marketing Eye’s experience in the medical technology field and leadership in healthcare design and web functionality assured confidence in the project. The close collaboration between Osler and Marketing Eye was evident in the end-product’s specific execution to meet the designated requirements.
WasteGuard is a trusted Australian distributor of complete sharps containers, consumable and waste disposal units to dispose of contaminants safely, minimising the risk to the end user and wider community. With the mission to provide businesses with guidance and innovative products for infection control, WasteGuard reached out to Marketing Eye as an outsourced marketing company.
WasteGuard was birthed out of an opportunity to sell sharps bins to waste providers. Their primary goal was to generate quality lead in the Australian market and raise brand awareness. As a new brand being launched into the industry, Marketing Eye designed an eye-catchy logo and marketing collateral that improved brand awareness and name recognition to further develop an identity in the market. Marketing Eye further enhanced its existence by developing a user friendly micro site that showcases leading products and provides businesses with guidance on infection control and waste disposal.
Yoga Australia develops, promotes and supports yoga teachers and educates the community on the benefits of practicing yoga.
The outsourced marketing efforts of Marketing eye were a complete marketing, branding and design overhaul, concentrated on communication, awareness, and retention of members. This was executed through a redesign of their website, event marketing and leveraging relationship marketing with health funds and other relative organisations. Also the creation of marketing collateral of brochures, newsletters, FAQs and branded merchandise.
DentiCare provides payment plans for dental and orthodontic practices all around Australia. DentiCare found that 61% of patients use Denticare as a payment option because 79% of Australians can’t afford dental work. The marketing collateral created by Marketing Eye included ’12 days of Christmas’ campaign and assets such as brochures, flyers, EDMs, business cards, and a drink bottle promotion. All social media channels were engaged with relevant and consistent content.
The process that lead to the new content strategy begun with determining the market position, brand mission, and vision and ensuring they all aligned. The marketing assets were then developed attempting to activate branding communication, resulting in the end goal of informing clients of their services. This was executed through the print and advertising assets rolled out, which invited clients to information events and highlighted their savings with bulk billing options, asserting their affordable image.
To achieve these strategies, we needed to determine and align their core values with the digital strategy. We developed brand guidelines that included the creation of their logo to represent the brand's voice and personality. By understanding the consumer and brand profile a user-friendly website was developed with SEO and content strategies.