Tag: marketing strategy consultant

The aged care sector has faced unprecedented challenges during the COVID-19 pandemic, compelling many facilities to rethink and revamp their marketing strategies.

One such example is Cobram Regional Care, which undertook a significant rebranding initiative during this period. This move not only revitalised their presence but also aligned their image more closely with the evolving expectations of families and residents.

This blog explores why rebranding is becoming a critical strategy for aged care facilities and how a focused approach to marketing can transform their outreach and engagement efforts.

Allflo Pumps & Equipment are a leading supplier of pumps and pump accessories for a wide range of industries, within Australia. They pride themselves on their custom solutions that deliver exceptional performance. Allflo needed a marketing strategy that would match their reputable brand and enlisted on Marketing Eye as the outsourced marketing team. The marketing strategy was designed to breathe fresh life into the brand by redesigning and updating their website. As part of the redesign we developed content by creating blogs, writing case studies and completing website updates. As part of the rebranding, Marketing Eye created and designed signage and brochures to help create brand awareness. Continuing on with the brand awareness strategy, we created monthly social media content calendars and delivered that content across all of their channels.

COVID-19 had brought with it a storm of changes that individuals and businesses must rapidly adapt to. If you are a company, this will mean being proactive in terms of modifying and adapting your marketing strategy to the ever-changing ‘new normal’. So, what are some steps you can take to ensure that your business continues to thrive in this turbulent environment?

TriCare Aged Care provides professional care and service to residents and customers. With a special approach towards caring for retirees and older Australians, TriCare provides a choice of accommodation options with access to a range of amenities, social activities, and support services.

Marketing Eye was able to implement a customised marketing strategy to successfully rebrand Tricare. As TriCare's outsourced marketing department, our expert marketing consultants were able to assist with website and social media to solidify the brand's online presence.