Heritage Care Group are a Victorian based state of the art aged care provider, with homes located in both Sydney and Melbourne. As part of the outsourced marketing strategy delivered by Marketing Eye, the focus was branding, design and awareness. These focal points were executed with billboard promotion, business cards and the design of a website, logo and uniform which was stamped on all documents, email signatures and flyers.
Marketing Eye was engaged by Quest Sanctuary Lakes to develop a marketing strategy which created a deeper online presence and exposure through social media channels and EDMs. A Christmas card campaign and information brochure were also created, highlighting the guest and corporate services offered by the modern apartment style hotel rooms located only 20 mins from the CBD.
To achieve these strategies, we needed to determine and align their core values with the digital strategy. We developed brand guidelines that included the creation of their logo to represent the brand's voice and personality. By understanding the consumer and brand profile a user-friendly website was developed with SEO and content strategies.
Access Rehabilitation Equipment is a well established Australian business based in Victoria, supplying quality rehabilitation equipment for aged care and disabled persons, for over 20 years. Marketing Eye, helped by developing brand awareness with the design of a new logo and print materials, such as business cards, catalogues, and magazine advertising.
The brand awareness strategy was developed because it was quite aware that even though Access Rehabilitation Equipment is a long-standing organisation, they were lacking the awareness. We engaged in SEO and content strategies to enhance their website traffic and visibility. As part of further development of awareness, the creation of print content with the new branding designed informed clients of their services and acted as a guide to products and prices.
Isn't 60 the new 40? Aren't the people past retirement age now more active, fit and looking a lot more fantastic?