Tag: marketing tools

Running a business has its difficulties. From keeping up with market fluctuations to juggling multiple roles, the entrepreneurial journey can be overwhelming and hard to manage on your own. One area that can be especially hard to deal with is marketing. How do you promote your business successfully without breaking the bank or losing motivation?

I moved from Mount Gambier to Melbourne two months ago to complete my exciting internship journey with Robotic Marketer. Arriving in Melbourne, a city full of opportunity, I felt very grateful and determined to do well. This moment was an important stepping stone from university into my professional life as a marketer. It was also an exclusive perspective of the marketing industry – a field that has always captivated my curiosity and creativity.

A/B testing is the cornerstone of effective marketing, allowing for data-driven decision-making that can transform campaign outcomes. With 81% of marketers using A/B testing to improve conversion rates, it's clear that it is essential for campaign success. Our goal is to simplify the complexities of A/B testing and provide you with practical insights to help you use it effectively.

In the vibrant landscape of the digital era, social media has seamlessly woven itself into the very fabric of our daily existence. With millions of users actively engaging on platforms like Facebook, Twitter, Instagram, and LinkedIn, social media has transformed into a treasure trove of valuable information for businesses. This wealth of data provides companies with a unique opportunity to understand their audience better, anticipate their needs, and deliver personalised experiences. This is where the practice of social listening comes into play, empowering businesses to harness the power of social media for deeper audience insights and meaningful engagement.

With the odd 500 million tweets bombarding users every day,Twitter provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between. No wonder it’s easy to get lost in the sea of information that it provides. Luckily, the platform has introduced Twitter Communities that allows people with different interests to connect, share and interact with others who share their passions  or opinions.