Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 12 February 2015 08:11

I've opened a can of worms : Mellissah Smith

A few days back I wrote a blog "9 Fears and Insecurities That I Have". 

It's the type of blog that people think about, and talk about. It's something that gives food for thought. As I dined last night with two of my girlfriends in Melbourne, I decided to bring up the blog. Immediately, they asked me to read it out.

As I went through point by point, they shared their own experiences. What I found fascinating is that so many of our fears are the same. "Are we good enough?", "do we have purpose?", "who will love me when I am old?". For women, it is so much about love and a fear of losing their looks. For men, its primarily about being a good provider and being admired by their peers.

What is right for one, may not be for another.
Monday, 09 February 2015 13:41

You may fail - so what?

Never die wondering. It's not just what I say, its what most people would say, even you, had you not been so afraid to take the risk.

I don't know about you, but I am tired of people coming to me for advice, and then never doing anything about it. I am not talking about coming to me for advice and not following my advice. I am talking about coming to me with an idea, and never executing it, mostly due to fear of failure.
The other day I read an article that Ashton Kutcher shared on Facebook "8 Fears and Insecurities Everyone Has". Of course, like the millions of other people who clicked through to the article, I wanted to know what insecurities and fears other people have.

Ashton outlined his fears in the retweet:

No. 1 I'm not good enough
No. 2 My work isn't good enough
No. 6 I'm afraid of failing/disappointing
No. 7 If people knew the real me, they wouldn't like me

It got me thinking. What are my fears and insecurities? Like most people, I have many but I possibly don't dig deeply into them too often, because who wants to be confronted by what we fear most?

I don't want to be reminded about my fears/insecurities but after reading the article, I decided that it's possibly not the worse idea to confront them head on and by doing that, share them on this blog.

They are a bit 'girly' in some ways and not at all the same as Ashton's (but hey, he is gorgeous, successful, smart, hot blah blah blah). But they are something I think a few readers may relate to.

After a bit of soul searching, this is what I came up with:
For those who read my blogs, you may have read about the fact that I grew up in a country town in regional Queensland. Charters Towers was once called "The World" and for many still is. It's known for gold, cattle and country music, but to me, its just this quaint town more than an hour outside of Townsville, that I proudly called "my hometown".

Today, after a few emails backwards and forwards, I connected with an old childhood friend, Sonya Gough.
Sunday, 01 February 2015 10:57

50 Blogs every entrepreneur should read once

There are blogs and then there are, well, blogs. Some bloggers are one hit wonders, others stay around for the long haul continually reinventing themselves and bringing out new material.

I asked Ursula Meyer to give me an insight into what she believed was the top 50 blogs that every entrepreneur should read at least once. This is what she came up with:

1.             http://neilpatel.com/blog/

Neil Patel has run two successful software companies, Crazy Egg and KISSmetrics, he has worked with clients of all sizes in almost every industry, in return getting results in some of the most competitive online niches like car insurance.
Tuesday, 27 January 2015 12:35

The traits of a successful marketing manager

Most businesses have a marketing component, and if they don’t they should, but what makes a marketing department successful is the quality of the marketing manager.

A great marketing manager can be the difference between success and failure, or growth and stagnation.
They're young having the time of their lives while studying their arses off, and as part of their University Degree or off their own bat, they have decided to do an internship. Luckily for me, it's at Marketing Eye.

First of all, they send off their resumes to hundreds of different companies requesting an internship. In Australia, they are largely not paid, so interns are volunteering their own time in reward for hands on experience.

I once said to an intern that when they finished their University Degree that they would be more employable due to their internship and ability to attract 50,000 to a blog, than those of who may have received a better score. Experience particularly in marketing counts for something.

So, I asked some of our interns, what an internship is really like. Here's what they had to say:
Tuesday, 13 January 2015 07:39

3 Things Employees Should Never Do

I have been reading some great books recently, mostly about how to build a happy and sustainable culture and build a business globally.

At the moment we are employing new people in key positions within our company. Each position is new as Marketing Eye is growing exponentially and we need to hire people to accomodate that.
I cannot describe enthusiastically enough how excited I am to be in Melbourne today, the 12th day of January.

Still calling hotels my home, but albeit for only a short time more, I woke up excited for what the day will bring. Today, I will re-engage with my Australian team and work together with them to build Marketing Eye in Australia by 40 percent over the next 12 months. We have everything in place ready to go - and its incredibly motivating.
Wednesday, 07 January 2015 04:13

The custodian of your brand

Getting ready for the artic freeze with a 12 degree chill expected tomorrow, I am gladly sitting in my warm office in Atlanta.

The team is fired up for the start of the new year. At this time of year, many people rethink where they sit in this world; life, work, health. I for one, have been doing a lot of that lately.

As I embark on the next phase of global expansion, I am left with some thoughts on the people I employ and those who would best suit our company going forward.
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