We are quite the fancy pants of marketing of late and have delivered a business and marketing plan for our own company that is one of the best I have ever seen. We haven't focused on our old-style corporate internal document, but instead, a fully engaging interactive and KPI orientated presentation that has inspired our team to do more, be more and conquer quite a few goals.
Kicking some serious goals and knocking the business plan out of the ball park

We were honest and open on our strengths, weaknesses, opportunities and threats and were able to conduct market research to see where we sit in the market place.

That's where we can seriously brag. In the space of marketing consulting and outsourced marketing department, Marketing Eye is a clear industry leader, and the gap between first place and second place is very significant.

Do you know how proud that made our team feel?


Our "Strategy for Growth" is largely focused around achieving 200 new clients over 12 months, and 20 new licensees. What we also have focused on is taking on 20% of our business as large corporations doing products that benefit from our specialised expertise.

Every aspect of our business has been taken into account and we have had a great start to the new financial year.

Things we have learned by doing this years' plan:

  • A client centric approach is our main focus; how do we make sure our clients have a better experience than they have ever had before? We know, and will make sure that no stone is left unturned.
  • Quarterly Marketing Eye Magazine is instrumental to our publishing success and will be utilised as a main focus in what we do from a media ownership perspective.
  • We will build gamification technologies for ourselves to use in client meetings and workshops to improve the interactivity between client and consultant.
  • We have implemented a new technology for project management that will work in with our client APP and our employee APP.
  • Constant, relentless improvement is always necessary - and everyone wears that badge with honour.
  • Employee financial bonuses will be based on whole-of-company performance and our goals is that we set our employees up for life with helping them put deposits down on homes.
So far, it's game on. Everyone is on the same page and are all doing the right things to make things happen. I couldn't be more pleased. Our corporate work has also taken a huge leap, and we expect to double the amount of revenue gained in this field than what was expected through the business plan. It's amazing how good things happen when you are kind to everyone.
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye


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