You walk in to your favourite restaurant and immediately, something beautiful captures your attention. Summoning all of your courage, you walk over to that breathtaking prospect and begin your introduction. I’ll stop you right there - I’m not talking about a man! I’m describing a potential new client, and that instantaneous attraction of making a new connection. Similar to dating, you must approach business like you would a potential mate.
Yes, I’m encouraging you to flirt with your customers.
It was an interesting topic because so many Australian companies have yet to realise just how much more efficient their sales process can be through sales automation and the ROI in terms of revenue acquired because of having an effective sales process automation system in place.
Collaborating CRM, marketing automation, workflow automation and email marketing, sales process automation is one of the most important areas for businesses to focus on in 2014.
It's true, we are looking for a journalist, because we like journalists. They seem to be smarter, more diverse and faster than having a PR chick (or bloke) in-house, and let's face it, communications people suck at writing real stories for quality magazines - but you seem to have that one sorted.
And... we aren't a bad place to work. Our people are nice, all with interesting and diverse backgrounds. We work hard and as much as I would like to say that we play hard, its possibly not the case other than for a few Gen-y'ers that work for the company.
We have a dog, but she is stuck in the US at the moment. Hopefully one day she will join us back on these sunny shores.
But what I didn't take into account is how I would actually make it happen. You see, like many entrepreneurs, I have struggled with working in the business and trying to at the same time work "on" the business - never quite getting the mix right.
At long last, since I made some smart strategic business moves last year, including changing management, I have become the entrepreneur I always wanted to be. I am implementing our business plan that was written so long ago, and it feels really good. There is a sense of satisfaction that is growing deep inside me and I believe in every single thing that we are doing.
In today's work environment where work-life balance seems to take precedence, and the millennials and gen-y are looking for more than their predecessors who were mainly happy to be gainfully employed and on a career path that funded their lifestyle - it appears that fewer employees are seeking to be outstanding. They are looking for more than just to be an outstanding employee, but rather a career that is fulfilling, balanced and with the right perks to help them get the outcomes financially they are looking for in their lifetime.
Now, this is not a bad thing. As you get older, you realise that you only live once. This new way of thinking and the younger generation putting life first and career second, can only benefit generations to come.
Where the real problem lies in the blurred line between how to advance your career or how best to maintain your status quo in the workplace.
Primarily, the companies that would be ideal clients were one's that were entrepreneur-led, like me, and who had a dream to significantly grow their businesses and mostly be industry game-changers - although the latter wasn't exactly necessary.
In the early days, we had hurdles. The first was our own mind-set of being use to working with funded startups or medium to large corporations and shifting the way we interacted, engaged and nurtured our clients to success to cater for burgeoning SMB market.
It took time. More time than I ever imagined.
Some leaders fail to see the value in marketing, and although they may have a role in the organisation that is responsible for certain outcomes, they may see it more as a sales related function which is why it often falls under this umbrella.
Smart, insightful, charismatic, thought leaders understand the value of marketing. They use it and often abuse it to become leaders that everyone follows. Rather than focus solely on a product or service marketing campaign, they use it to elevate their position in the market with a double edge sword, by at the same time ensuring that the company brand and positioning benefits from association.
3 Ways Leaders Use Marketing
I admire people who 'wait it out' and watch, carefully understanding a situation in its entirety before making a decision. Having patience often means that you have the choice of a small reward in the short-term, or a more valuable reward in the long-term, with human nature being that most of us prefer a short-term reward over a long-term reward, despite the latter reaping greater benefits.
The question I pose to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?"
I know the answer - do you?
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