Tag: competitors
Thursday, 25 May 2017
Your competitors are beating you, but why?
We spend a lot of time thinking about why a competitor is out-performing one of our clients, who may be smaller, but we never use that as an excuse, in the market.
It a challenge as a small business to grow exponentially, providing quality products and services, and building that brand that everyone resonates with.
It a challenge as a small business to grow exponentially, providing quality products and services, and building that brand that everyone resonates with.
Published in
Marketing
Tuesday, 16 May 2017
Let the results speak for themselves
As an avid technology enthusiast and entrepreneur, findng new and upcoming technologies that may be instrumental in either Marketing Eye's or our clients future marketing campaigns is a passion.
Recently, one such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realised that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
Recently, one such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realised that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
Published in
Marketing
Tuesday, 07 August 2012
Are your competitors, nipping at your tail?
There are thousands of marketing companies in Australia. They range from one-man bands, to small and mid tier agencies, right through to large multinationals.
For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best marketing solution for their business and what will help them get to the next level.
As a business owner and entrepreneur, it is paramount to understand our competitors and do the complete opposite to what they are doing.
For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best marketing solution for their business and what will help them get to the next level.
As a business owner and entrepreneur, it is paramount to understand our competitors and do the complete opposite to what they are doing.
Published in
Small Business Marketing
Monday, 18 January 2010
Best friends or foes – where do you stand with your competitors?
Over the years, I have always thought being friends with your competitors is a very grey area. It’s grey because there is a limit about what you can share with them about your business whether you are best friends or not.
Published in
Marketing
Tuesday, 09 February 2010
Marketing already to the way-side?
It’s only February 8th and I am already hearing companies say how busy they are. So busy in fact, that they don’t have time to do marketing.
Published in
Marketing
Monday, 31 May 2010
Styling your way to success
On Saturday, I was invited to speak to a group of image consultants and stylists about my journey as an entrepreneur and to also give a few tips on marketing.
Published in
Small Business Marketing