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Marketing Blog tag: 'campaigns' - Marketing Eye

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Displaying items by tag: campaigns

Wednesday, 30 September 2015 14:59

Do's and Don'ts of Marketing Automation

A lot of clients ask me about “Marketing Automation” because they’ve heard the buzzword and wonder if it’s something they should be doing.... and as with everything in technology nowadays it can be hard to keep up (especially if you’re a small business and marketing is not your area of expertise).

Marketing Automation is used extensively in the US retail market, but in Australia we are a little way behind. There is so much more that marketers could be doing with the technology - and early adopters in Australia will be streets ahead of the competition.
Published in Retail Marketing
There are so many reasons why marketing campaigns fail, but don't let not following up be one of them.
Published in Marketing
Tuesday, 16 August 2011 09:24

How to align marketing with sales

15 Years ago, I sat in the office of the then Silicon Graphics State Manager for Queensland, Mal Walker, and commenced a discussion with him to gain his support for the Information Technology and Telecommunications Awards. Basically, I needed a dollar value sponsorship for the privilege of Silicon Graphics presenting an award and gaining invaluable exposure in the IT industry.

He said, "So you have come here to sell to me!". I was mortified! I don't sell, I market! I was simply presenting an opportunity for Silicon Graphics to market themselves to the IT industry in Queensland and to gain profile. Then, my job was to ensure that they received the publicity and profile that is commensurate with their dollar value sponsorship.