Tag: campaigns

When we speak of marketing, achieving a state of "flow" can be the difference between a campaign that resonates and one that fizzles out. But what is this elusive "marketing flow," and how can you harness its power? Let’s dive into the rhythm that propels successful marketing campaigns.

In the world of enterprise solutions, SAP Partners are tirelessly seeking innovative ways to stand out and drive growth. A crucial element in this quest is the development and execution of an epoch-making marketing strategy — a game plan that not only sets the direction but also ensures every step leads to measurable success. This is where Artificial Intelligence (AI) comes into play, revolutionising how SAP Partners audit existing marketing activities, develop strategic plans and leverage Market Development Funds (MDF) for more impactful campaigns. Let's look at how AI, particularly through platforms like Robotic Marketer, is changing the game for SAP Partners. 

As the new year approaches, the field of marketing is ripe with aspirations, goals and a collective desire to make a profound impact. Whether you're a seasoned marketer aiming to enhance your strategies or someone newly stepping into this exciting world of marketing, this year offers a fresh canvas to create, innovate and truly make a difference. Let's explore how you can chart a course to success, measure your milestones and grow exponentially in your marketing career.

In the vast expanse of marketing, two distinct strategies have emerged as extremely powerful guiding stars: the Red Ocean and the Blue Ocean. As a marketer setting sail on the digital seas, understanding these strategies is like having a reliable compass – it will help you plan and strategise your campaigns with purpose and clarity.

A/B testing is the cornerstone of effective marketing, allowing for data-driven decision-making that can transform campaign outcomes. With 81% of marketers using A/B testing to improve conversion rates, it's clear that it is essential for campaign success. Our goal is to simplify the complexities of A/B testing and provide you with practical insights to help you use it effectively.

In the present competitive market, email marketing continues to be an essential tool for businesses striving to connect with their audience and drive growth. Yet, the days of generic, one-size-fits-all email blasts are long gone. The era of targeted email marketing campaigns has dawned, and their significance cannot be overstated. In this blog, we will explore why these campaigns are not just an option but an imperative for businesses in the technological age, and how partnering with experts in the field can make all the difference.

With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales.

A lot of clients ask me about “Marketing Automation” because they’ve heard the buzzword and wonder if it’s something they should be doing.... and as with everything in technology nowadays it can be hard to keep up (especially if you’re a small business and marketing is not your area of expertise).

Marketing Automation is used extensively in the US retail market, but in Australia we are a little way behind. There is so much more that marketers could be doing with the technology - and early adopters in Australia will be streets ahead of the competition.

There are so many reasons why marketing campaigns fail, but don't let not following up be one of them.