Blog Author Marketing Eye - Page 13

Marketing Eye
HealthCert - Medical | Education
HealthCert offers comprehensive education programs that enable medical professionals to upskill. They are a global organisation that offers comprehensive GP education and universal access to diagnosis and treatment, in order to achieve better patient outcomes.
Marketing Eye functioned as HealthCert's outsourced marketing department to help the brand establish its presence in the industry and stand out from its competitors. Our expert marketing consultants implemetned a marketing strategy, with a special focus on creating a high-funcitoning SEO-optimised website in order to solidify the brand's online presence.
Crystal Clear Ear - Healthcare Marketing
Crystal Clear Ear are a dedicated ear cleaning clinic in various locations around Melbourne consisting of 16 Div 1 registered nurses. They have a specialised competitive edge, which is microsuction a gentle water free removal of ear wax, dry skin and foreign debris from ears. The marketing strategy implemented by Marketing Eye was focused on awareness, which was achieved with the creation of advertising posters, informative brochures and social media campaigns.




Panoptic - Medical | Health
Located in Australia and Indonesia, Panoptic Solutions, find security services for protective services, in order to keep them safe. Their business identifies, assess and reduces any risk or harm to families and employees from influential executives to celebrities. Providing security and medical assistance to their clients. Marketing Eye engaged to inform clients of Panoptic Solutions services, this was executed through educational brochures, EDM and flyers. Social media engagement and interaction was also implemented across all channels and a redevelopment of the website was undertaken, to match the new branding.


Work Life Well - Medical Services
Work Life Well provides a range of occupational health solutions. The company has extensive industry and clinical experience and aims to drive culture change in the occupational health field. Work Life Well provide opinions, recommendations and interventions that are comprehensive, contextually relevant and workable.
Marketing Eye was engaged as the company's outsourced marketing department to develop a marketing strategy to establish the brand as a credible go-to brand. The marketing assets developed by Marketing Eye included a rebranding of their logo and business cards, which featured on their email signature and letterheads. The website was also restructured to represent the new image of Work Life Well.


Yoga Australia - Not for Profit
Yoga Australia develops, promotes and supports yoga teachers and educates the community on the benefits of practicing yoga.
The outsourced marketing efforts of Marketing Eye were a complete marketing, branding and design overhaul, concentrated on communication, awareness, and retention of members. This was executed through a redesign of their website, event marketing and leveraging relationship marketing with health funds and other relative organisations. Also the creation of marketing collateral of brochures, newsletters, FAQs and branded merchandise.



Matrix Surgical - Medical Supplies
Matrix Surgical is a surgical and medical equipment supply company based in Melbourne with over 20 years of industry experience. They ensure that quality and price are at the forefront of their mission. The marketing initiatives undertaken by the outsourced marketing team at Marketing Eye were to create meaningful content that will engage users and create conversations, via their social media platforms. Through the creation of marketing collateral, Matrix Surgical could showcase their equipment at networking events and tradeshows in addition to the creation of EDMs. Whilst refreshing the brand through the design of a new logo and website to represent the new image.




DentiCare - Medical Supplies
DentiCare provides payment plans for dental and orthodontic practices all around Australia. DentiCare found that 61% of patients use Denticare as a payment option because 79% of Australians can’t afford dental work. The marketing collateral created by Marketing Eye included ’12 days of Christmas’ campaign and assets such as brochures, flyers, EDMs, business cards, and a drink bottle promotion. All social media channels were engaged with relevant and consistent content.



Marlin Medical - Medical Supplies
Marlin Medical are a medical and surgical device field supplier pursuing the most innovative manufactures and suppliers both internationally and domestically in Australia. By engaging with the outsourced marketing department of Marketing Eye, a rebranding strategy and positioning were implemented through, marketing assets such as brochures, flyers and EDMs. The website was redesigned to reposition their image as a innovative medical and surgical supplier.



Healthcare Imaging Services - Medical Services
The process that lead to the new content strategy begun with determining the market position, brand mission, and vision and ensuring they all aligned. The marketing assets were then developed attempting to activate branding communication, resulting in the end goal of informing clients of their services. This was executed through the print and advertising assets rolled out, which invited clients to information events and highlighted their savings with bulk billing options, asserting their affordable image.




Agestrong Physio - Medical Services
To achieve these strategies, we needed to determine and align their core values with the digital strategy. We developed brand guidelines that included the creation of their logo to represent the brand's voice and personality. By understanding the consumer and brand profile a user-friendly website was developed with SEO and content strategies.


