Having just come from the #AdobeSummit in Las Vegas I knew that I would learn a lot about Adobe products, but what I didn’t realise is just how many other technologies are forging a formidable collaboration to accelerate the performance of marketing teams around the world.

It is undoubtedly apparent that social media has become a huge part of the way we live. Shockingly, there are 3.3 billion active social media users around the world and reports suggest the average daily time spent on social is a whopping 116 minutes a day!

It is no question that the complexity of today’s marketplace requires innovation. No more can we rely on the same ideas that have given us success in the past. Research suggests that 80% of people believe harnessing creativity would generate economic growth; while only 25% of those feel they are actually living up to their creative potential.

As the end of University begins to peek its head around the corner, we all know what that means. It's business time. Internships are one of the most nerve-racking, scary and exciting times of our lives, as they provide us all with the opportunity to dip our toes in the waters of various industries, departments, and businesses for a short period of time.