Tag: marketing tactics

Having worked with SAP, Mitel and Oracle companies globally, there have been significant differences between which companies grow and those that are stagnant. As companies strive to be competitive and meet the evolving needs of their clients, effective marketing strategies play a pivotal role in capturing attention, building trust and generating leads. Offshoring is now the norm so IT managed services companies that once focused on price are now finding the market very different.

A marketing strategy is a company or organisation's long-term plan for achieving the goals they have set.

An excellent marketing strategy is essential for a business to increase sales and gain an advantage over its potential competitors.

The product or service alone will not be able to compete with its competitors unless an effective marketing strategy has been put in place to best influence the consumer.

No Money? No Problem! In this post, you'll find many ways to carry out your marketing activities, even if you're tight on your marketing budget. 

If you're a business just starting out or a small-sized marketing start-up agency, you may not have the adequate amount to run your marketing plans. However, the good news is that you don't need costly marketing techniques because there are plenty of ways to reach out to your customers without burning a hole in your pocket. 

No matter what your business is, having organic and invested customers is pivotal to the sustained success of your brand. However, as businesses continue to struggle for attention and sales in this new digital era, many are shifting their focus to enhancing their leads and expanding their online reach, which is now more crucial than ever before.

Businesses have no choice but to adapt to the changing marketing landscape and create higher quality leads, lead generation is becoming a fundamental strategy for companies that seek to grow in the future. But what makes a good lead generation strategy and how do you implement one? To help businesses formulate a robust lead generation strategy, we’ve created our list of the best marketing tactics for your lead generation campaign.

A performance review often comes with a lot of trepidation, from both parties. When you put marketing, or marketers into the equation, that trepidation is two-fold and often is met with a sense of expectation versus reality and performance reviews can lead to marketers either being motivated to 'do more and be more' or leaving the company.

As businesses across Victoria are returning to the office after six months working remotely, you could be forgiven for being a bit lost at first.