Blog

How to get a 63.6% open rate

Coming into the marketing world as a university graduate, I knew what an EDM, open rate and click through rate was, but didn’t quite understand how it all worked. Last week I got a pleasant surprise when I went to analyse two EDMs sent out for a client and saw a whopping 63.6% open rate and 6.1% click through on one, and a 55.2% open rate and 13% click through on the other. I was shocked. I started checking everything, thinking I had somehow made a mistake and only sent it to a small database, or was looking at the wrong numbers. No, it was legit.

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Marketing trends to pay attention to in 2019!

So that time of year has come around again, the end of one year and the beginning of another. It’s a time for reflection and looking forward and so I’ve been asking myself of late what will the future of marketing holds for us in 2019? It’s surely an exciting time to be in marketing with so many developments and improvements coming to fruition so I put together a list of Marketing trends to watch in 2019. 

 

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5 Things I have learned from other marketers

They are a weary bunch of people - those marketers. You find them hanging out at conferences, marketing events and sometimes the opening of an envelope. Other times, you find them sitting next to you on a flight, and that's really the one time you can find the one pearl of wisdom that will help you along your way.
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Why having a marketing workshop with all internal stakeholders can be game changing

Over the past few months, Marketing Eye has hosted hundreds of marketing workshops. There have been many reasons for that, but mostly, companies are keen to start 2019 off strong. To do that, they need to get all of their key people in one room (or on one call) and go through their business objectives, sales goals and marketing activities for the year ahead.
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Marketing and the Millennial

As I look around the Sydney, Marketing Eye office something really stands out. I’m one of the oldest ones here, not only am I one of the oldest members of the team, I’m in a sea of Millennials. What’s a Millennial you ask? Well it’s a term coined to represent anyone in their early twenties born in the year 2000-2010 and yes, the office is full of them. 

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Why it's so hard to get marketing strategies right!

Imagine your sales team sitting in your office discussing the reasons why they didn't make the sales projections for the last quarter. They talk about how hard they have worked, and that they think it is either bad time of year, or something has changed in the market. Furthermore, they say to you that they think your marketing is either not effective or worse, non-existent.
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What is the biggest issue marketing departments face?

Running highly successful, productive, functioning marketing departments is a challenge at the best of times. Return on investment is always at the back of any competent marketing manager or CMO, and steering all marketing efforts to ensure that not only is the brand being promoted and gaining market share, but it shows up on the balance sheet, is a scorecard that no-one can ignore.
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What every office needs…

It’s my second week in the Sydney office of Marketing Eye and although all the staff are lovely, there’s one staff member who has really captured my heart. Pippa, Chief Barking Officer, although she doesn’t bark, in fact ironically for a dog she’s as quiet as a mouse.

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The most powerful marketing strategy won't be done by you

When I first developed Robotic Marketer I knew that I had to connect to a very large audience. No technology can be powerful without valuable feedback. Every piece of feedback, good and bad, helps developers fine-tune their technology to provide a better solution for the end customer.

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What's it like to work at Marketing Eye

It’s my first day working in the Sydney office of Marketing Eye and I’m feeling a mixture of emotions; nervous, anxious, overwhelmed but most of all excited. Excited for this new chapter of my working life, excited to meet my co-workers, excited to face some new challenges and most of all excited to be working in a dynamic, engaging and creative environment such as Marketing Eye.

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The single best way to impress a new boss

As a fast growing company, we are hiring new people across marketing, graphic design, software engineering and web development. It's an interesting time as while we have just gotten use to millennials, its now time to dig a little younger and foster growth in graduates.
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